Višekriterijska usporedba prehrambene industrije u Hrvatskoj i Sloveniji

master's thesis

• Title (english): Multicriteria analysis of the food industry in Croatia and Slovenia
• Author: Josip Marušić
• Mentor: Lari Hadelan (mentor)
• Committee member: Lari Hadelan (predsjednik povjerenstva)
• Committee member: Ornella Mikuš (član povjerenstva)
• Committee member: Mario Njavro (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2017-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Kroz ovaj diplomski rad višekriterijski su uspoređene prehrambene industrije Republike Hrvatske i Republike Slovenije. Višekriterijska analiza izrađena je pomoću Analitičkog hijerarhijskog procesa (AHP), temeljem triju kriterija: financijski pokazatelji predstavnika sektora hrane i pića, tržišna percepcija ispitanika i makroekonomski sektorski pokazatelji. Uz AHP metodu korištena je i anketa kojom su prikupljeni primarni podaci potrebni za izgradnju AHP modela. Uspoređivanjem prehrambene industrije u dvije zemlje temeljem navedenih kriterija i podkriterija dobiven je odgovor o ukupnoj ocjeni ovog gospodarskog sektora u Hrvatskoj i Sloveniji. Prema kriteriju makroekonomskih sektorskih pokazatelja slovenska prehrambena industrija ima malu prednost pred hrvatskom prehrambenom industrijom, dok su temeljem druga dva kriterija ocjene hrvatskog sektora bolje što je dovelo i do ukupne bolje ocjene hrvatske prehrambene industrije.

Abstract (english)

This thesis compares by multiple criterias Food industry in Republic of Croatia and Republic of Slovenia. Through this thesis multi-criteria are compared food industry Croatian and Slovenian. Multi-criteria analysis was performed using the Analytic Hierarchy Process based on three criteria: financial ratios representative sectors of food and beverages, market perception of the respondents and the macroeconomic sectoral indicators.
Second used method was survey, which collected primary data needed for the AHP model. Compering the food industry in the two countries on the basis of the above criteria and sub-criteria, we received final assessment of the economic sector in Croatia and Slovenia.
According to the criterion of macroeconomic sectoral indicators Slovenian food industry has a small advantage over the Croatian food industry. While the other two criteria put Croatian industry leading and in that way in general gets better grade.

• Keywords: prehrambena industrija; višekriterijska usporedba; metode; anketa; kriteriji
• Keywords (english): Food industry; multiple criteria comparison; methods; survey; criteria
• Language: croatian
• URN:NBN: urn:nbn:hr:204:282089
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-10-20 13:01:58