Utjecaj informacije o načinu hranjenja svinja na preferencije potrošača prema kobasicama

master's thesis

• Title (english): Influence of information about the feeding of pigs on consumer preferences towards sausages
• Author: Mario Petrčić
• Mentor: Marija Cerjak (mentor)
• Committee member: Marija Cerjak (predsjednik povjerenstva)
• Committee member: Danijel Karolyi (član povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2017-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

U radu su prikazani rezultati istraživanja provedenogna uzorku od 136 ispitanika s ciljem da se ispita utjecaj informacije o načinu hranjenja turopoljske svinje (svinje klasično hranjene, u odnosu na svinje hranjene žirom), na potrošačku prihvatljivost kobasicama izrađene od takvih svinja. Rezultati preferencije i vjerojatnosti kupnje dvaju uzoraka kobasice su dobiveni u slijepim i informiranim testovima kušanja. Isto tako, ispitanici su ocijenili svoja očekivanja (bez kušanja) prema kobasici od turopoljske svinje hranjene žirom i klasično hranjene.
U testu na slijepo veći udio ispitanika je preferirao kobasicu od svinje klasično hranjene u odnosu na kobasicu od turopoljske svinje hranjene žirom. Test očekivanja pokazao je bolju percepciju kobasice od svinje hranjene žirom u odnosu na kobasicu od klasično hranjene svinje. Dodavanje informacija o načinu hranjenju svinja utjecalo je pozitivno na preferencije prema kobasici od svinje hranjene žirom i negativno prema kobasici od klasično hranjene svinje. Međutim, informacija nije jedina koja je imala utjecaj na preferencije ispitanika. Naime, kobasica od svinje hranjene žirom dobila je manje ocjene u informiranom testu nego u testu očekivanja što potvrđuje važnost i senzornih svojstva i informacije o kobasici.

Abstract (english)

This paper presents the results of a study conducted on a sample of 136 respondents with the aim to examine the influence of information about the feeding of pigs from Turopolje (pigs classically fed, compared to pigs fed with acorns), on consumer acceptability of sausages made from such pigs. The results of the preference and likelihood of buying two sausage samples were obtained in the blind and informed tests of tasting. Likewise, the respondents evaluated their expectations (without tasting) of sausages from Turopolje pigs fed by acorns and classically fed.
In the blind test, the majority of respondents preferred sausages of the pigs classically fed compared to the sausages from pigs fed by acorns. The expectation test showed a better perception of sausages than the pigs fed by acorns compared to the classically fed pig sausage. Adding information of the feeding pattern of pigs has had a positive effect on the preference for sausages from pigs fed by acorns and negative to sausages from classically fed pigs. However, information is not the only one that has had an impact on the preferences of the respondents. Namely, sausages from pigs fed by acorns was less rated in the information test than in the test of expectations, which confirms the importance of sensory properties and information of sausages.

• Keywords: turopoljska svinja; kobasica žir; senzorski testovi; očekivanja potrošača
• Keywords (english): pig from Turopolje; sausage acorn; sensory tests; consumer expectations
• Language: croatian
• URN:NBN: urn:nbn:hr:204:887282
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-09-25 12:22:05