Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj

master's thesis

• Author: Renata Labaš
• Mentor: Marija Cerjak (mentor)
• Committee member: Marija Cerjak (predsjednik povjerenstva)
• Committee member: Damir Kovačić (član povjerenstva)
• Committee member: Ramona Franić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2016-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Razvoj novih tehnologija, posebice interneta, otvorio je brojne nove mogućnosti u području marketinga. U turizmu, kao jednoj od globalno najznačajnijih gospodarskih grana, internet danas zauzima veliku i značajnu ulogu, posebice u segmentu promocije i prodaje. E-marketing termin je novog doba koji daje novu dimenziju klasičnim marketinškim aktivnostima, kao što su istraživanje tržišta, analiziranje ponašanja potrošača, komunikacija i informiranje i sl. U ovom radu ispituje se na koje način se e-marketing koristi u promociji ruralnih turističkih odredišta (agroturističkih gospodarstava) u Hrvatskoj.

Abstract (english)

The development of new technologies, especially the internet, has opened many new possibilities in the field of marketing. In tourism, as one of the world largest industries, the internet today occupies an important role, especially in terms of promotions and sales. E-marketing is the term of a new era that gives a new dimension to traditional marketing activities, such as market research or consumer behavior analysis, communication and information, and the like. This paper examines the way that e-marketing is used to promote rural tourism destinations (agritourism subjects) in Croatia.

• Keywords: e-marketing; ruralni turizam; agroturizam
• Keywords (english): e-marketing; rural tourism; agro-tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:204:312112
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-01-16 07:28:24