Ponašanje hrvatskih potrošača u konzumaciji ribljih prerađevina

undergraduate thesis

• Title (english): Behavior of Croatian consumers when consuming processed fish products
• Author: Anja Sušanj
• Mentor: Marina Tomić Maksan (mentor)
• Committee member: Marina Tomić Maksan (predsjednik povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Committee member: Romana Caput-Jogunica (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2024-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Potrošači su sve skloniji konzumiranju nutritivno bogatih prehrambenih namirnica, pa tako i ribljih prerađevina. Cilj istraživanja je utvrditi ponašanje hrvatskih potrošača u
konzumaciji ribljih prerađevina, te stavove o svježoj ribi i ribljim prerađevinama. Online anketno istraživanje provedeno je na prigodnom uzorku veličine 150 ispitanika. Jednovarijatna analiza podataka provedena je u statističkom programu SPSS. Veći udio ispitanika konzumira riblje prerađevine, najčešće nekoliko puta mjesečno, kod kuće i bez posebne prigode. Najvažniji motivi prilikom kupovine ribljih prerađevina za ispitanike su sigurnost, okus i kvaliteta. Najvažnija obilježja ribljih prerađevina za ispitanike su rok trajanja proizvoda te odnos cijene i kvalitete. Ispitanici imaju pozitivne stavove o svježoj ribi i ribljim prerađevinama. Rezultati istraživanja važni su za dionike u sektoru prerade ribe, te stručnjake za marketing hrane u svrhu kreiranja marketinških strategija s ciljem povećanja konzumacije ribljih prerađevina.

Abstract (english)

Consumers are increasingly inclined to consume nutrient-rich foods, including processed fish products. The aim of the research is to determine the behavior of Croatian consumers when consuming processed fish products and their attitudes towards fresh fish and processed fish products. The research was conducted as an online survey with a sample of 150 respondents. The univariate data analysis was carried out using the statistical program SPSS. A large proportion of the respondents consume fish products, usually several times a month, at home and without any special occasion. The most important motives for respondents when buying fish products are safety, taste and quality. The most important characteristics of fish products for respondents are the shelf life of the product and the price/quality ratio. Respondents have a positive attitude towards fresh fish and processed fish products. The research results are important for all stakeholders in the fish processing sector and for food marketing experts to develop marketing strategies to increase the consumption of processed fish products.

• Keywords: potrošač; anketno ispitivanje; riblje prerađevine
• Keywords (english): consumer; survey; processed fish produc
• Language: croatian
• URN:NBN: urn:nbn:hr:204:891611
• Study programme: Title: Agricultural Economics; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-11-20 08:28:57