DuPont analiza profitabilnosti odabranih vinarija u Republiici Hrvatskoj

master's thesis

• Title (english): DuPont analysis of profitability od selected wineries in the Republic of Croatia
• Author: Antonija Antonić
• Mentor: Vesna Očić (mentor)
• Committee member: Vesna Očić (predsjednik povjerenstva)
• Committee member: Branka Šakić Bobić (član povjerenstva)
• Committee member: Ana-Marija Jagatić Korenika (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Proizvodnja vina u svijetu ima dugu tradiciju i seže u daleku prošlost. Povoljni agroekološki i pedološki uvjeti na području Hrvatske omogućuju uzgoj raznovrsnih sorti vinove loze. Kako bi vinarije bile rentabilne, poduzetnici moraju znati upravljati i pravovremeno reagirati na promjene tržišnih uvjeta, potrebe kupaca te usmjeravati resurse prema najprofitabilnijim prilikama. Cilj rada bio je primjenom DuPont sustava pokazatelja odrediti profitabilnost i uspješnost poslovanja vinarija Krauthaker d.o.o. iz Slavonije, Vina Matošević d.o.o. iz Istre i Saints Hills d.o.o. iz Dalmacije. Rezultati rada pokazali su da vinarija Matošević posluje najprofitabilnije, zatim slijedi vinarija Saints Hills, a naposlijetku vinarija Krauthaker.

Abstract (english)

Wine production worldwide has a long tradition that dates to the distant past. Favorable agro-ecological and pedological conditions in Croatia allow for the cultivation of various grapevine varieties. For wineries to be profitable, entrepreneurs must know how to manage and respond timely to changes in market conditions, customer needs, and direct resources towards the most profitable opportunities. The aim of this study was to determine the profitability and business success of the wineries Krauthaker d.o.o. from Slavonia, Vina Matošević d.o.o. from Istria, and Saints Hills d.o.o. from Dalmatia using the DuPont system of indicators. The results of the study showed that the Matošević winery operates the most profitably, followed by the Saints Hills winery, and finally the Krauthaker winery.

• Keywords: DuPont analiza; vinarija; financijska analiza; tržište vina
• Keywords (english): DuPont analysis; winery; financial analysis; wine market
• Language: croatian
• URN:NBN: urn:nbn:hr:204:765038
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-19 07:24:01