Zadovoljstvo posjetitelja ponudom turističkih seoskih gospodarstva u Dubrovačko – neretvanskoj županiji

Scientific paper - Original scientific paper

• Title (english): Visitor satisfaction by offer of tourist family farms in Dubrovnik – Neretva County
• Author: Željka Mesić
• Author: Nina Bebić
• Author: Marina Tomić Maksan
• Author's institution: University of Zagreb; Faculty of Agriculture
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract (croatian)

Cilj rada je ispitati upoznatost posjetitelja s ponudom turističkih seoskih gospodarstava u Dubrovačko– neretvanskoj županiji (DNŽ) te utvrditi obilježja potražnje i zadovoljstvo posjetitelja ukupnom ponudom. Anketno osobno ispitivanje provedeno je na uzorku od 111 posjetitelja turističkih seoskih gospodarstva u DNŽ. Rezultati istraživanja pokazali su da je većina posjetitelja slabo ili djelomično upoznata s ponudom turističkih seoskih gospodarstava pri čemu se većina njih o ponudi informirala putem preporuke prijatelja i rodbine. Većini posjetitelja ovo je bio prvi posjet nekom turističkom seoskom gospodarstvu u zadnjih godinu dana. Kao razloge posjeta turističkim seoskim gospodarstvima većina ispitanika navodi zdravu hranu i uživanje u specijalitetima, druženje s obitelji i prijateljima, odmor i opuštanje, te bijeg od gužve. Ispitanici su zadovoljni ukupnom ponudom turističkih seoskih gospodarstava pri čemu su najzadovoljniji ljubaznošću domaćina, ponudom hrane i pića, te udobnošću smještaja na odabranom gospodarstvu, dok su manje zadovoljni mogućnošću sudjelovanja u poljoprivrednim poslovima i zastupljenosti domaćih životinja na posjećenim gospodarstvima. Rezultati ovog istraživanja daju vrijedne informacije turističkim seoskim gospodarstvima u svrhu planiranja ponude i marketinških aktivnosti.

Abstract (english)

The aim of this paper is to examine the familiarity of visitors with the offer of tourist family farms in Dubrovnik - Neretva County, to determine the characteristics of demand and visitors satisfaction with the overall offer of tourist family farms. A survey was conducted on a sample of 111 visitors. The results showed that the majority of visitors were poorly or partially familiar with the offer of tourist family farms, where most of them were informed about the offer through the recommendation of friends and relatives. For most visitors, this was their first visit to a tourist farm in the last year. Main reason for visiting tourist family farms was healthy food, having pleasure of eating local specialities, quality time with their friends and family, and an escape from urban crowds. Visitors are satisfied with the overall offer of tourist farms, whereby they were most pleased with the warmth and kindness of the hosts, food and drink variety, the comfort of the accommodation, while they was less satisfied with the possibilities in participating in agricultural activities and the lack of animals on visited farms. The results of this research provide valuable information to tourist family farms for the purpose of supply planning and marketing activities.

• Keywords (croatian): Dubrovačko - neretvanska županija; anketa; ruralni turizam; zadovoljstvo ponudom
• Keywords (english): Dubrovnik – Neretva County; survey; rural tourism; visitors satisfaction
• Language: croatian
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review - international
• Publication version: Published version
• Journal title: Agronomski glasnik : Glasilo Hrvatskog agronomskog društva
• Numbering: vol. 83, no. 3, pp. 133-148
• p-ISSN: 0002-1954
• e-ISSN: 1848-8900
• DOI: https://doi.org/10.33128/ag.83.3.2
• URN:NBN: urn:nbn:hr:204:576111
• Publication: 2021
• Document URL: https://hrcak.srce.hr/275611
• Type of resource: Text
• Access conditions: Open access
• Created on: 2024-02-28 07:39:08