Potencijal razvoja ruralnog turizma na području Ličko-senjske županije

master's thesis

• Title (english): Development potential of rural tourism in Lika-Senj county
• Author: Snježana Knežević
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Ivo Grgić (član povjerenstva)
• Committee member: Vesna Očić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2019-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ruralni turizam je jedan od ključnih čimbenika u revitalizaciji i održivom razvoju ruralnih
područja. Bez obzira na evidentnu potražnju za ovakvim oblikom turizma, ruralni turizam u
svom razvoju nailazi na velike poteškoće, marketinške, menadžerske i ekonomske prirode.
Zbog svojih prirodnih i tradicijskih vrijednosti te dobrog prometnog položaja, Ličko-senjska
županija ima sve preduvjete za razvoj ruralnog turizma. Međutim, unatoč navedenim
prednostima, ruralni turizam na području Županije nije dovoljno razvijen. U cilju utvrđivanja
problema i prepreka u razvoju ruralnog turizma, potencijala istog te preporučivanja poticajnih
mjera za razvitak ruralnog turizma Ličko-senjske županije, provedeno je istraživanje čiji su
rezultati izneseni u ovom radu. U prvoj je fazi provedeno intervjuiranje 17 predstavnika
gradova, općina, turističkih zajednica i turističkih agencija, a u drugoj fazi je anketnim
ispitivanjem anketirano 20 poslovnih subjekata (OPG i obrti) koji pružaju ugostiteljske i
turističke usluge. Istraživanjem je utvrđena nedovoljna umreženost turističkih organizacija,
lokalnih samoupravnih zajednica, poljoprivrednih i turističkih gospodarstava, koja bi se morala
uspostaviti u svrhu kvalitetnije i učinkovitije turističke promocije Ličko-senjske županije. Rad
Klastera Lika Destination osnovanog prije dvije godine u mnogome doprinosi rješavanju ovog
problema.

Abstract (english)

Rural tourism is one of the key factors in the revitalization and sustainable development of rural
areas. Regardless of the evident demand for this type of tourism, rural tourism in its
development is facing great difficulties such as marketing, managerial and economic issues.
Due to its natural and traditional value and good traffic position, Lika-Senj County has all the
preconditions for the development of rural tourism. However, despite these advantages, rural
tourism in the County is underdeveloped. In order to identify problems and obstacles in the
development of rural tourism, its potential and to recommend incentive measures for the
development of rural tourism in the County of Lika-Senj, a study was conducted and the results
are presented in this paper. In the first phase, 17 representatives of cities, municipalities, tourist
boards and tourist agencies were interviewed and in the second phase, 20 business entities (OPG
and crafts) providing catering and tourist services were surveyed. The research identified
insufficient networking of tourism organizations, local self-governing communities,
agricultural and tourist farms, which should be established for the purpose of better and more
efficient tourism promotion of the Lika-Senj County. The work of Lika Destination Cluster that
was established two years ago contributes greatly to solving this problem.

• Keywords: Ličko-senjska županija; ruralni turizam; potencijal razvoja
• Keywords (english): Lika-Senj County; rural tourism; development potential
• Language: croatian
• URN:NBN: urn:nbn:hr:204:677803
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-22 06:53:13