Stanje i potencijal razvoja agroturizma na području Imotske krajine

master's thesis

• Title (english): Status and potential agrotourism in region of Imotski
• Author: Mijo Milas
• Mentor: Marija Cerjak (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Marija Cerjak (član povjerenstva)
• Committee member: Ivica Kisić (član povjerenstva)
• Committee member: Ivo Grgić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2016-03-07, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy; Economics

Abstract

U ovom radu analiziran je ruralni turizam na području Imotske krajine. Ciljevi radi bili su utvrditi glavne probleme i prepreke, potencijal ponude, te preporučiti poticajne mjere za razvitak ruralnog turizma Imotske krajine.
Kako bi se postigli zadani ciljevi, uz opis temeljne ponude i glavnih resursa Imotske krajine, provedena su 2 istraživanja koja su obuhvatila intervjue s predstavnicima općina, grada Imotskog, turističke zajednice odnosno agencije, te anketno ispitivanje u kojem su sudjelovali vlasnici gospodarstava koji se bave ruralnim turizmom.
Kao glavni motivi za bavljenje ruralnim turizmom istaknuti su dodatni izvor zarade, ljubav prema selu i poljoprivredi te revitalizacija sela. Ljubaznost, gostoprimstvo, kvalitetan proizvod i usluga smatraju se glavnim čimbenicima uspjeha u ruralnom turizmu, dok se nedostatak financijske potpore države i lokalne samouprave, slaba promocija i birokracija smatraju glavnim preprekama u razvoju ruralnog turizma, koji bi prema mišljenju ispitanika trebao imati vrlo veliku ulogu u razvoju Imotske krajine. Lokalne samouprave većinom su napravile plan razvoja ruralnog turizma kojeg potiču u skladu sa mogućnostima. Kao veliku priliku za razvoj ruralnoga turizma vide u korištenju sredstava iz EU fondova.
Povezivanje svih relevantnih čimbenika uključenih u ruralni turizam, njihova zajednička promocija i ulaganje u obrazovanje stručnih kadrova neke su od preporuka za uspješniji razvoj ruralnog turizma u Imotskoj krajini.

Abstract (english)

This work analyzes the rural tourism in the region of Imotski. The work aimed to identify the major problems and obstacles, supply’s potential, and recommend stimulating measures for the development of rural tourism of the region of Imotski.
In the order to achieve the set objectives, with a description of the basic offer and the main resources of the region of Imotski, were conducted two studies that included interviews with the representatives of municipalities, representatives of the town of Imotski, representatives of tourist community or agencies, as well as the survey with the participation of the farms’ owners who are dealing with rural tourism.
Additional source of income, a love for the countryside and agriculture, as well as revitalization of the village are underlined as the main motives for dealing with the rural tourism. Kindness, hospitality, quality products and services are considered to be the main factors in the success of rural tourism, while the lack of financial support from the state and from local government, poor promotion and bureaucracy are considering as the main obstacle in the development of rural tourism, which, according to the respondents, should have a large role in the development of the region of Imotski. In most cases, local governments made a plan for development of rural tourismwhich encouraged in accordance with the possibilities.A great opportunity for development of rural tourism is seen in the use of EU funds.
Connecting all relevant factors involved in rural tourism, their joint promotion and investment in education of professionals are some of the recommendations for the successful development of rural tourism in Imotski.

• Keywords: Imotska krajina; ruralni turizam; problemi; prepreke; razvoj
• Keywords (english): Imotski; rural tourism; problems; obstacles; development
• Language: croatian
• URN:NBN: urn:nbn:hr:204:318696
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-05-23 09:31:11