Zadovoljstvo stanovnika Krapinsko-zagorske županije ponudom ruralnog turizma

master's thesis

• Title (english): Satisfaction of population in Krapina-Zagorje county with rural tourism supply
• Author: Ivana Prepolec
• Mentor: Ivo Grgić (mentor)
• Committee member: Ivo Grgić (predsjednik povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Committee member: Magdalena Zrakić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2018-07-12, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ruralni turizam je sve zastupljeniji u ukupnoj turističkoj ponudi Krapinsko-zagorske županije. Iako je u početku veći dio turista dolazio izvan ove Županije pa i Hrvatske, u posljednje doba bilježi se porast potražnje od strane domicilnog stanovništva. U radu polazimo od pretpostavke da postoje značajne neiskorištene mogućnosti za razvoj ruralnog turizma na području Krapinsko-zagorske županije pri čemu je polazište uvažavanje stavova ruralnih turista o sadašnjoj i budućoj ponudi. Cilj rada je utvrditi zadovoljstvo ispitanika ponudom sadržaja ruralnog turizma na području Krapinsko-zagorske županije. Za potrebe rada provodila se anketa na uzorku od 52 ispitanika, metodom slučajnog odabira. Anketa se sastoji od dva dijela: socioekonomski podaci o ispitanicima te pitanja o zadovoljstvu ponudom ruralnog turizma. Nakon unosa podataka i logičke kontrole, za obradu podataka koristio se statistički paket SPSS 17 (Statistical Package for Social Science).

Abstract (english)

Rural tourism is becoming more popular in Krapina-Zagorje county on a daily basis. Although most of tourists in the beginning were from other counties, there's a growing trend among domestic tourists. In this thesis, we start from the assumption that there are many potential and unused possibilities for growth of rural tourism in Krapina-Zagorje county, which we can recognize from rural tourists comparison of current and future offers. The main goal of this thesis is to determine the level of satisfaction of our respondents regarding current offerings of rural tourism in Krapina-Zagorje county. Survey sample of random 52 respondents was made for purposes of this thesis. The survey contained two parts: social-economic data about respondents and questions regarding satisfaction on current rural tourism offerings. After data input and logic control, data analysis was made by SPSS 17 (Statistical Package for Social Science).

• Keywords: ruralni turizam; turisti; Krapinsko-zagorska županija
• Keywords (english): rural tourism; tourists; Krapina-Zagorje county
• Language: croatian
• URN:NBN: urn:nbn:hr:204:902876
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2018-07-25 07:18:22