Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja

master's thesis

• Title (english): Shaping marketing mix for direct sales of fresh free-range meat
• Author: Matija Mirković
• Mentor: Damir Kovačić (mentor)
• Committee member: Damir Kovačić (predsjednik povjerenstva)
• Committee member: Marija Cerjak (član povjerenstva)
• Committee member: Josip Juračak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2017-06-27, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Kupnja mesa iz slobodnog uzgoja putem dostave još nije razvijena na našem tržištu. Pretpostavka za razvoj ovog koncepta je poznavanje potreba i želja potrošača na ciljnom tržištu. Stoga je za potrebe ovog rada provedeno istraživanje stavova, mišljenja i namjera potrošača o izravnoj kupnji svježeg mesa iz slobodnog uzgoja. Temeljem rezultata istraživanja je definiran marketinški splet za kupnju mesa iz slobodnog uzgoja putem dostave do potrošača.

Abstract (english)

Purchasing free-range meat by delivery has not yet been developed on our market. The prerequisite for developing this concept is to know the needs and wishes of consumers on the target market. Therefore, research on consumer attitudes, opinions and intentions regarding to the direct purchase of fresh free-range pork has been conducted for the purpose of this paper. Based on the research results, a marketing mix for the sale of free-range meat by delivery to customers has been defined.

• Keywords: meso iz slobodnog uzgoja; izravna prodaja; marketinški splet
• Keywords (english): free-range meat; direct sales; marketing mix
• Language: croatian
• URN:NBN: urn:nbn:hr:204:989908
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-07-05 12:29:48