Stavovi i preferencije studenata prema alternativnim mliječnim proizvodima

undergraduate thesis

• Title (english): Attitudes and preferences of students towards alternative dairy products
• Author: Ivan Husnjak
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Marina Tomić Maksan (član povjerenstva)
• Committee member: Romana Caput-Jogunica (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2024-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Alternativni biljni oblici mlijeka su proizvodi biljnog podrijetla koji okusom, gustoćom i
ostalim obilježjima podsjećaju na mlijeka životinjskog podrijetla. Ovi proizvodi se u novije
doba sve više spominju kao zamjena životinjskom mlijeku u ljudskoj prehrani, bilo to zbog
zdravstvenih razloga, moralnih razloga, životnog stila, prehrambenih navika ili jednostavno
zbog preferencija u okusu i drugim komponentama proizvoda. Cilj istraživanja je bio utvrditi
stavove i preferencije studenata prema alternativnim biljnim oblicima mlijeka. U svrhu
istraživanja provedena je online anketa u kojoj je sudjelovalo 100 ispitanika. Rezultati ankete
pokazuju da ispitanici od svih oblika alternativnih biljnih oblika mlijeka najčešće konzumiraju
kokosovo i bademovo mlijeko. Većina ispitanika nema naviku svakodnevnog konzumiranja
ovih proizvoda, već ih većina konzumira nekoliko puta godišnje. Ispitanici najčešće
konzumiraju alternativne biljne oblike mlijeka samostalno ili kao dodatak kavi. Pri odabiru
proizvoda, ispitanicima su najbitniji okus i cijena proizvoda, a najmanje im je bitna ambalaža
te izgled pakiranja. Ispitanici se najviše slažu s tezama da su alternativni biljni oblici mlijeka
skuplji od životinjskog mlijeka, ali i da su lakše probavljivi te da imaju nižu kalorijsku
vrijednost. Najmanje se slažu s tezama da su alternativni biljni oblici mlijeka kvalitetniji od
životinjskog mlijeka te da je njihova konzumacija moralno ispravnija od konzumacije
životinjskog mlijeka.

Abstract (english)

Plant-based milk alternatives are products of plant origin that resemble animal milk in taste,
density and other characteristics. In recent times, these products have been increasingly
mentioned as a substitute for animal milk in human nutrition, be it for health reasons, moral
reasons, lifestyle choices, eating habits or simply because of preferences in taste and other
components of these products. The aim of the research was to determine attitudes and
preferences of students towards plant-based milk alternatives. For the purpose of the
research, an online survey was conducted among 100 participants. The results of the survey
show that respondents, among all types of plant-based milk alternatives, most commonly
consume coconut and almond milk. Most of the respondents do not have a habit of
consuming these products daily, but instead most of them consume these products several
times per year. Respondents usually consume plant-based milk alternatives on their own or
as an addition to coffee. When choosing a product, the taste and price of the product are the
most important aspects to the respondents, while the packaging and the design of packaging
are the least important aspects to the respondents. Respondents mostly agree with the
theses that plant-based milk alternatives are more expensive than animal milk, but also that
they are easier to digest and that they have a lower caloric value than animal milk.
Respondents agree the least with the theses that plant-based milk alternatives are of higher
quality than animal milk and that their consumption is more morally correct than
consumption of animal milk.

• Keywords: alternativni biljni oblici mlijeka; biljni napitci; potrošačke preferencije; anketno ispitivanje
• Keywords (english): plant-based milk alternatives; plant-based drinks; consumer preferences; survey
• Language: croatian
• URN:NBN: urn:nbn:hr:204:822156
• Study programme: Title: Agricultural Economics; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-12-03 12:23:21