Ocjena potencijala proizvodno-poslovne diversifikacije gospodarstva Vrankić

master's thesis

• Title (english): Evaluation of the potential of production and business diversification of the Vrankić family farm
• Author: Lora Vrankić
• Mentor: Lari Hadelan (mentor)
• Committee member: Lari Hadelan (predsjednik povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Committee member: Aleksandra Perčin (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2024-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Diplomski rad analizira potencijal diversifikacije obiteljskog poljoprivrednog gospodarstva
Vrankić prelaskom na ekološki sustav proizvodnje povrća uz istovremeno uvođenje turističke
ponude u obliku izletišta. Kroz deskriptivnu analizu postojećeg stanja ekološke poljoprivrede u
Hrvatskoj, trendova u ruralnom turizmu i potencijala kratkih lanaca opskrbe, rad istražuje
mogućnosti povećanja dohodovnosti i održivosti ovog obiteljskog gospodarstva. Empirijsko
istraživanje provedeno putem ankete među potencijalnim potrošačima pruža vrijedne uvide u
preferencije potrošača i potrebe tržišta. Rezultati ankete ukazuju na potrebe za lokalno i
ekološki proizvedenom hranom te zainteresiranost ispitanika za autentičnim doživljajima u
ruralnom okruženju. Predloženi model poslovanja omogućava OPG-u Vrankić da ostvari
stabilnije prihode, smanji ovisnost o tradicionalnim kanalima prodaje i neizravno doprinese
revitalizaciji ruralnog područja općine Plaški.

Abstract (english)

This thesis analyses the potential diversification of the Vrankić family farm by transitioning to
an organic vegetable production system while simultaneously introducing a tourist offering in
the form of a recreational area. Through a descriptive analysis of the current state of organic
farming in Croatia, trends in rural tourism, and the potential of short supply chains, the thesis
explores the possibilities for increasing the income and sustainability of this family farm.
Empirical research conducted through a survey among potential consumers provides valuable
insights into consumer preferences and market needs. The survey results indicate a demand for
locally and organically produced food, as well as an interest in authentic experiences in rural
settings. The proposed business model allows the Vrankić family farm to achieve more stable
income, reduce dependence on traditional sales channels, and indirectly contribute to the
revitalization of the rural area in the municipality of Plaški.

• Keywords: obiteljsko poljoprivredno gospodarstvo; diversifikacija; ekološka poljoprivreda; agroturizam
• Keywords (english): family farm; diversification; organic farming; agritourism
• Language: croatian
• URN:NBN: urn:nbn:hr:204:641860
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-16 08:43:22