Preliminarni rezultati istraživanja o primjeni inovacija u hrvatskom vinarskom sektoru

Scientific paper - Preliminary note / Short communication

• Title (english): Preliminary results of research on the implementation of innovations in the Croatian wine sector
• Author: Željka Mesić
• Author: Darija Borović
• Author: Marina Tomić Maksan
• Author's institution: University of Zagreb; Faculty of Agriculture
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract (english)

The aim of this paper was to determine the level of innovations applied by small and medium sized wineries in Croatia, and to determine how wine producers perceive contribution that innovations have on their winery business success. An online survey was conducted on a sample of 16 wineries from different parts of the country. Research results show an existing higher to high level of innovations in the Croatian wine sector. All wineries have implemented at least one of the explored 27 innovation activities in the last five years. The innovation activity applied by all wineries is purchase of new equipment and / or machinery, while the greatest contribution to business success has construction and / or new renovation of the tasting room. The wineries are actively implementing innovation in all relevant dimensions, and individually most in the dimension of innovation - investment and financing. Results show that the highest share of wineries made investments due to some necessity and without a planned budget, which indicates a lack of a clear strategy. Given that innovations serve strategic positioning, and encourage differentiation, stakeholders in the wine industry are advised a long-term strategic planning in introduction of innovations in their business.

Abstract (croatian)

Cilj rada bio je utvrditi razinu inovacija koju primjenjuju vinarije u Republici Hrvatskoj te kako vinarije percipiraju doprinos uvedenih inovacija uspjehu njihovog poslovanja. Provedeno je online anketno ispitivanje na prigodnom uzorku od 16 vinarija iz različitih vinogradarskih regija Hrvatske. Rezultati istraživanja pokazuju postojanje više do visoke razine primjene inovacija u vinarskom sektoru. Sve vinarije su primijenile barem jednu od 27 ispitanih inovacijskih aktivnosti u posljednjih pet godina. Inovacijska aktivnost koju su primjenile sve vinarije je kupnja nove opreme i/ili mehanizacije. Nadalje, vinarije smatraju da je najveći doprinos uspjehu njihovog poslovanja imala izgradnja nove i/ili renovacija postojeće kušaonice. Vinarije aktivno provode inovacijske aktivnosti u svim relevantnim dimenzijama, a pojedinačno najviše u dimenziji inovacija uložena sredstva - ulaganje i financiranje. Mišljenja o inovacijama izrazito su pozitivna i vinari se slažu da inovacije doprinose uspješnosti njihovog poslovanja.Vinarije u inovacije ulažu prema vlastitim potrebama i bez izrađenog proračuna što ukazuje na nedostatak jasne strategije. S obzirom da inovacije služe strateškom pozicioniranju i poticanju diferencijacije, dionicima vinarske industrije savjetuje se da dugoročno strateški planiraju uvođenje inovacija u svoje poslovanje.

• Keywords (english): innovations, wine sector, survey
• Keywords (croatian): inovacije, vinarski sektor, anketa
• Language: croatian
• Publication type: Scientific paper - Preliminary note / Short communication
• Publication status: Published
• Peer review: Peer review - international
• Publication version: Published version
• Journal title: Agroeconomia Croatica
• Numbering: vol. 10, no. 1, pp. 78-87
• p-ISSN: 1333-2422
• e-ISSN: 1849-1146
• URN:NBN: urn:nbn:hr:204:706949
• Publication: 2020
• Document URL: https://hrcak.srce.hr/251628
• Type of resource: Text
• Access conditions: Open access
• Created on: 2024-03-18 07:55:03