Mišljenje povrćara Grada Zagreba o prodaji povrća u vrijeme pandemije COVID-19

Scientific paper - Original scientific paper

• Title (english): Opinion of the vegetable growers of the City of Zagreb on the sale of vegetables at the time of COVID-19
• Author: Tajana Čop
• Author: Nikolina Antolić
• Author: Mario Njavro
• Author's institution: University of Zagreb; Faculty of Agriculture
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract (croatian)

Cilj je rada ispitati mišljenje proizvođača povrća s područja Grada Zagreba o poslovanju i prodaji povrća tijekom pandemije COVID-19 bolesti. Nadalje, cilj je ispitati koji su problemi najviše pogađali proizvođače povrća, te kanale prodaje povrća koje su primijenili prije i tijekom pandemije. Anketno ispitivanje provedeno je online na uzorku od 31 ispitanika. Rezultati pokazuju kako se tijekom pandemije bolesti COVID-19 povećala potražnja za povrćem, te kako je došlo i do povećanja broja kupaca kod povrćara iz uzorka. Kao najveći problem povrćari su naveli online prodaju (9,68 %). Oko 35 % povrćara je svoju prodaju tijekom zatvaranja (lockdowna) provodilo online, dok je prije i tijekom cijelog trajanja COVID-19 pandemije online prodaju prihvatilo tek 10 % povrćara.

Abstract (english)

The aim of the paper is to research the opinion of vegetable producers from the City of Zagreb on the business process and sale of vegetables during the COVID-19 pandemic. Furthermore, the aim is to examine which problems affected vegetable producers the most and research the vegetable sales channels they applied before and during Covid-19. The survey was conducted online on a sample of 31 respondents. On the sample of vegetable growers, the results shown that during COVID-19, the demand for vegetables increased and that there was an increase in the number of customers. Vegetable growers emphasized online sales as the biggest problem (9.68%). During the lockdown about 35% of vegetable growers were selling online, while before and throughout COVID-19 only 10% of vegetable growers accepted online sales.

• Keywords (croatian): COVID-19; koronavirusna bolest; povrćarstvo; mišljenje; online prodaja
• Keywords (english): COVID-19; coronavirus disease; vegetable growing; opinion; online
• Language: croatian
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review - domestic
• Publication version: Published version
• Journal title: Agroeconomia Croatica
• Numbering: vol. 11, no. 1, pp. 11-18
• p-ISSN: 1333-2422
• e-ISSN: 1849-1146
• URN:NBN: urn:nbn:hr:204:760911
• Publication: 2021
• Document URL: https://hrcak.srce.hr/269937
• Type of resource: Text
• Access conditions: Open access
• Created on: 2024-02-20 09:11:11