Title (croatian) Preferencije studenata prema čokoladnim namazima Title (english) Students' preferences for chocolate spreads Author Lari Hadelan Author Anja Marković Author Željka Mesić Author Magdalena Zrakić Sušac Author's institution University of Zagreb Scientific / art field, SOCIAL SCIENCES Scientific / art field, BIOTECHNICAL SCIENCES Scientific / art field, BIOTECHNICAL SCIENCES Abstract (croatian) Čokoladni namazi su desertna namirnica koje karakterizira privlačan okus, ali i visoka kalorijska
vrijednost. Najviše se prodaju u Aziji iako, po glavi stanovnika, najviše na njihovu nabavu troše
Europljani. Hrvatsko tržište čokoladnih namaza je visoko koncentrirano s dominacijom talijanske
Nutelle i hrvatske Lino Lade. U novije vrijeme pojavljuju se i "zdravije" inačice čokoladnih namaza s
namirnicama koje odlikuju bolji nutritivni sastav i zdravstvena percepcija. Cilj rada bio je utvrditi
osnovne tržišne značajke čokoladnih namaza i preferencije studenata prema njima. Uz analizu
relevantnih sekundarnih izvora podataka, u radu je provedena anketa sa sudjelovanjem 96 studenata
Agronomskog fakulteta Sveučilišta u Zagrebu. U obradi rezultata korištene su jednovarijantne
(frekvencija i distribucija) i dvovarijantne (hi-kvadrat test) metode statističke analize. Rezultati ankete
ukazuju da većina ispitanika konzumira čokoladne namaze jednom mjesečno, podjednako kupuju
poznate brandove namaza kao i trgovačke robne marke. U odabiru između Nutelle i Lino Lade
ispitanici daju blagu prednost hrvatskom brandu, prvenstveno zbog niže cijene, boljeg okusa i države
podrijetla. Ispitanici ocjenjuju slatke namaze s hrvatskih OPG-ova perspektivnim proizvodima, ali ih
uglavnom ne smatraju dovoljno dobrom zamjenom postojećih čokoladnih namaza.
Abstract (english) Chocolate spreads are a dessert food that is characterized by an attractive taste and a high caloric
value. Most of them are sold in Asia, although, per capita, Europeans spend the most on their
purchase. The Croatian chocolate spread market is highly concentrated with the dominance of Italian
Nutella and Croatian Lino Lada. In recent times, "healthier" versions of chocolate fspreads have also
appeared with ingredient characterized by a better nutritional composition and health perception. The
aim of the paper was to determine the basic market characteristics of chocolate spreads and to
determine students' preferences for them. In addition to the analysis of relevant secondary data
sources, a survey was conducted with the participation of 96 students of the Faculty of Agriculture
University of Zagreb. Univariate (frequency and distribution) and bivariate (chi-square test) methods
of statistical analysis are used in processing the results. The results of the survey show that the
majority of respondents consume chocolate spreads once a month, they buy well-known brand spreads
as well as commercial brands. When choosing between Nutella and Lino Lada, respondents give a
slight preference to the Croatian brand, primarily because of the lower price, better taste and country
of origin. Respondents evaluate sweet spreads from Croatian family farms as promising products, but
they generally do not consider them a good enough replacement for existing chocolate spreads.
Keywords (croatian)
čokoladni namaz, tržište, konzumacija, student.
Keywords (english)
chocolate spread, market, consumption, student.
Language croatian Publication type Scientific paper - Original scientific paper Publication status Published Peer review Peer review - international Publication version Published version Journal title GLASILO FUTURE Numbering vol. 5, no. 5-6, pp. 1-12 e-ISSN 2623-6575 DOI https://doi.org/10.32779/gf.5.5-6.1 URN:NBN urn:nbn:hr:204:010591 Publication 2022 Document URL https://hrcak.srce.hr/294152 Type of resource Text Access conditions Open access Terms of use Created on 2023-12-11 13:12:37
