Asortiman biljnih vrsta za interijere u maloprodajnoj mreži na području grada Zagreba

master's thesis

• Title (english): Assortment of plant species for interiors in a retail network in the area of the city od Zagreb
• Author: Lana Macut
• Mentor: Vesna Židovec (mentor)
• Committee member: Vesna Židovec (predsjednik povjerenstva)
• Committee member: Tatjana Prebeg (član povjerenstva)
• Committee member: Dubravka Dujmović Purgar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Ornamental Plants, Landscape Architecture and Garden Art); Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Tržište ukrasnog bilja vrlo je dinamično. Poznavanje asortimana vrsta za uređenje interijera važno je prilikom osmišljavanja rješenja uređenja interijera. Neke vrste prisutne su u ponudi tijekom cijele godine, dok druge imaju sezonski karakter. Uz to, na tržištu se pojavljuju nove vrste i sorte, te se time asortiman stalno povećava. Očekuje se da su početkom godine prisutne lisnate vrste namijenjene dugotrajnoj dekoraciji. Pri tome se očekuju različite vrste i sorte iz porodica Moraceae, Araceae, Araliaceae. Od sezonskih vrsta početkom godine dominiraju orhideje roda Phalenopsis, jaglaci te geofiti proljetne cvatnje. Dva puta mjesečno, od veljače do kraja travnja obilazili su se maloprodajni centri Bauhaus, Flora, Iris MBM, Pevex na području grada Zagreba te je bila praćena ponuda vrsta za uređenje interijera. Pomoću literature, razvrstane su biljne vrste po trajnoj i sezonskoj primjeni. Zabilježena je i utvrđena prisutnost 331 biljka, iz 47 različitih porodica, od kojih su za sezonsku dekoraciju 23 biljne vrste te preostalih 308 biljnih vrsta za trajnu dekoraciju.

Abstract (english)

The market of ornamental plants is very dynamic. Knowledge of the assortment of types for interior decoration is important when designing interior decoration solutions. Some types are available throughout the year, while others have a seasonal character. In addition, new species and cultivars appear on the market, and the assortment is constantly increasing. It is expected that at the beginning of the year there will be leafy species intended for long-term decoration. Different species and cultivars from the Moraceae, Araceae, Araliaceae families are expected. Of the seasonal species at the beginning of the year dominate, Phalenopsis orchids, primroses and spring-flowering geophytes. Twice a month, from February to the end of April, the retail centers Bauhaus, Flora, Iris MBM, Pevex in the area of Zagreb were visited and the offer of types for interior decoration was monitored. Using the literature, plant species were classified according to permanent and seasonal use. The presence of 331 plants, from 47 different families was noted and determined, of which 23 plant species are for seasonal decoration and the remaining 308 plant species are for permanent decoration.

• Keywords: Uređenje interijera; tržište; asortiman
• Keywords (english): Interior decoration; market; assortment
• Language: croatian
• URN:NBN: urn:nbn:hr:204:832074
• Study programme: Title: Horticulture; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka hortikulture (magistar/ magistra inženjer/inženjerka hortikulture)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-09 06:45:00