Usporedna analiza odabranih ruralnih kuća za odmor u Hrvatskoj

master's thesis

• Title (english): Comparative analysis of selected rural holiday houses in Croatia
• Author: Hana Žeravica
• Mentor: Lari Hadelan (mentor)
• Committee member: Lari Hadelan (predsjednik povjerenstva)
• Committee member: Mateja Jež Rogelj (član povjerenstva)
• Committee member: Aleksandra Perčin (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2023-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ruralne kuće za odmor su oblik turističkog smještaja s važnom ulogom u razvoju ruralnog turizma. Predstavljaju važan segment turističke ponude ruralnih područja koje omogućavaju posjetiteljima doživjeti autentičan ruralni način života, uživajući u prirodnim ljepotama, lokalnoj kulturi i tradiciji. U ovom radu prikazana je usporedna analiza odabranih ruralnih kuća za odmor u Hrvatskoj. Usporedna analiza odabranih osam kuća napravljena je prema konceptu ekonomski najpovoljnije ponude. Ekonomski najpovoljnija ponuda pruža korisnicima najveću vrijednost za novac, a u njezinom se izračunu, osim cijene usluge, koriste i određena obilježja kvalitete ponude. Cilj rada je među analiziranim ruralnim kućama za odmor odrediti onu koja je ekonomski najpovoljnija tj. onu koja nudi najbolji omjer cijene i kvalitete. Kriteriji koji su korišteni pri usporedbi su cijena noćenja, lokacija ruralne kuće, sadržaj ponude, ekološka održivost i dodatni sadržaji i usluge.

Abstract (english)

Rural holiday homes are a form of tourist accommodation with an important role in the development of rural tourism. They represent an important segment of the tourist offer of rural areas that enable visitors to live an authentic rural lifestyle, enjoying natural beauty, local culture and tradition. This paper presents a comparative analysis of selected rural holiday homes in Croatia. A comparative analysis of the selected eight houses was made according to the concept of the most economically advantageous tender. The most economically advantageous tender provides users with the greatest value for money, and in its calculation, in addition to the price of the service, certain features of the quality offer are also used. The aim of the work is to determine among the analyzed rural holiday homes the one that is the most economically advantageous, i.e. the one that offers the best price-quality ratio. The criteria used in the comparison are the price per night, the location of the rural house, the content of the offer, environmental sustainability and additional facilities and services.

• Keywords: ekonomski najpovoljnija ponuda; ruralne kuće za odmor; ruralni turizam; usporedna analiza
• Keywords (english): comparative analysis; rural holiday homes; rural tourism; the most economically advantageous tender
• Language: croatian
• URN:NBN: urn:nbn:hr:204:079665
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-02 06:42:20