Važnost nutritivnih informacija kod izbora hrane-Usporedna analiza potrošača u Republici Hrvatskoj i Hong Kongu

master's thesis

• Title (english): Importance of nutritional information in food selection-Comparative analysis of consumers in the Republic of Croatia and Hong Kong
• Author: Raffaela Majić
• Mentor: Damir Kovačić (mentor)
• Committee member: Damir Kovačić (predsjednik povjerenstva)
• Committee member: Marija Cerjak (član povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Sastav prehrane je nešto čemu se posljednjih godina izuzetno pridaje važnost. Zdrav način života, adekvatna prehrana, dijete koje dovode do kvalitetnog izgleda i zdravlja promoviraju se kroz medije i literaturu u svijetu zadnjih godina. Svemu tomu je jedna zajednička komponenta, a to je adekvatno razumijevanje sastava hrane koji je naznačen na deklaracijama o sastavu proizvoda odnosno prehrambenim etiketama. Ovim radom htio se dati uvid u razumijevanje nutritivnih informacija od strane kupaca, njihova važnost te utječu li na kupnju prehrambenih proizvoda.Cilj rada je utvrditi koliko hrvatski potrošači (219 ispitanika) i potrošači iz Hong Konga (206 ispitanika) razumiju informacije koje se nalaze na nutritivnim deklaracijama hrane, koliku pažnju i važnost pridaju tim informacijama te kako to utječe na njihov izbor hrane. Rezultati istraživanja utvrdili su kako postoje određene razlike u važnosti pojedinih nutritivnih informacija kao sto su udjeli soli, šećera i trans masti u prehrambenim proizvodima. Iako obje grupe ispitanika obraćaju pažnju na nutritivne deklaracije prilikom kupnje prehrambenih proizvoda rezultati pokazuju kako potrošači iz Hong Konga više obraćaju pažnju na nutritivne informacije te one isto tako utječu na njihovu odluku o kupnji prehrambenih proizvoda.

Abstract (english)

The composition of the diet is something that has been given great importance in recent years. Healthy lifestyles, adequate nutrition, diets leading to good looks and health have been promoted through the media and literature in the world in recent years. There is one common component to all of this, and that is an adequate understanding of the composition of foods, as indicated on the product and product labeling declarations. The aim of this paper is to provide insight into the understanding of nutritional information by customers, their importance and whether they affect the purchase of food products. nutrition declarations, how much attention and importance they attach to that information, and how it affects their food choices. The results of the study found that there were some differences in the importance of certain nutritional information such as the content of salts, sugars and trans fats in food products. Although both groups pay attention to nutrition declarations when purchasing food products, the results show that Hong Kong consumers pay more attention to nutritional information and also influence their decision to buy food products.

• Keywords: nutritivne informacije; nutritivna naljepnica; zdravlje; hrana
• Keywords (english): nutritional information; nutritional label; health; food
• Language: croatian
• URN:NBN: urn:nbn:hr:204:696444
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-03-24 13:35:15