Obilježja kanala distribucije u vrijeme koronakrize na primjeru Hrvatske i Portugala

master's thesis

• Title (english): Characteristics of distribution channels during coronacrisis on the example of Croatia and Portugal
• Author: Natalia Dugandžić
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Marija Cerjak (član povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2022-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Novonastala svjetska situacija pandemije i uvedene karantenske odredbe u velikoj
mjeri predstavljaju ograničenje dosadašnjih oblika distribucije te pretpostavljaju
izazove proizvođačima da se organiziraju na fleksibilniji i učinkovitiji način. Rad
opisuje probleme te pojašnjava stavove i mišljenja ispitanih proizvođača. Cilj rada bio
je identificirati obilježja kanala distribucije poljoprivredno - prehrambenih proizvoda u
vrijeme koronakrize na primjeru Hrvatske i Portugala, te utvrditi promjene koje su
nastale u distribuciji poljoprivredno prehrambenih proizvoda u vrijeme pandemije
koronakrize.
Online anketnim ispitivanjem provedeno je istraživanje na uzorku od 41 proizvođača
u Hrvatskoj te 15 proizvođača u Portugalu. Dobiveni rezultati upućuju da je
koronakriza u velikoj mjeri utjecala na distribuciju i ponašanje proizvođača kao što je
predviđeno i u teorijskom djelu. Promjene uzrokovane koronakrizom odrazile su se
na cijeli poljoprivredni opskrbni lanac te neosporivo uzrokovale novi pogled na
distribucijski sustav. Uočeno je okretanje novim načinima distribucije pogotovo putem
društvenih mreža. Promjene u sustavu često su potaknute zbog problema i
ograničenja u vrijeme koronakrize. Tako se kao veliki problem ističe povećanje zaliha
vlastitih proizvoda. Međutim nisu svi proizvođači uveli promjene u način distribucije, u
Portugalu čak njih 8 (53%) nije uvelo nikakve promijene u načinu distribucije. Bez
obzira na probleme s kojima se prehrambeni sektor suočavao tijekom koronokrize,
veliki je udio proizvođača potvrdio visoku profitabilnost i rast proizvodnje.

Abstract (english)

The emerging global pandemic situation and the introduction of quarantine measures
limit the current forms of distribution, and it is assumed that producers are challenged
to organize themselves in a more flexible and efficient way than before. The paper
describes the problems and clarifies the attitudes and opinions of the surveyed
producers. When compiling the paper, we used methods of making scientific
research. The aim of the paper was to determine the ways in which the corona
influenced distribution and how producers coped with new situations. We Identified
the characteristics of distribution channels of agri - food products during the covid
pandemic on the example of Croatia and Portugal.
Online survey was conducted on a sample of 41 producers in Croatia and 15
producers in Portugal. The obtained results indicate that the corona crisis influenced
the distribution and behaving of producers as predicted in the theoretical part. The
changes caused by the corona crisis have affected the entire agricultural supply
chain and have undeniably contributed to long-term changes. There is a sign of new
ways of distribution, especially through social networks. The increase in stocks of
own products stands out as a big problem. Producing in most cases no matter what
confirms high profitability and increased production.

• Keywords: distribucija; koronakriza; poljoprivredni opskrbni lanac
• Keywords (english): distribution; corona crisis; agricultural supply chain
• Language: croatian
• URN:NBN: urn:nbn:hr:204:437146
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-11-07 13:17:32