Percepcija aktivnih sportaša o ulozi sporta u ruralnom turizmu

master's thesis

• Title (english): Perception of active athletes about the impact of sport in rural tourism
• Author: Hrvoje Radić
• Mentor: Romana Caput-Jogunica (mentor)
• Committee member: Romana Caput-Jogunica (predsjednik povjerenstva)
• Committee member: Branka Šakić Bobić (član povjerenstva)
• Committee member: Sanja Ćurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2021-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Republika Hrvatska ima veliki potencijal za razvoj ruralnog turizma te bi se nove investicije trebale usmjeravati na razvoj onih grana selektivnog turizma kroz koje bi se mogla maksimalizirati dobit. Sport može doprinjeti razvoju ruralnog turizma, ne samo kroz promociju ved i kroz brendiranje. Indirektan cilj ovog rada je educirati aktivne sportaše o potencijalu razvoja ruralnog turizma i sporta, putem promocije starih sportova i običaja u razvoju ruralnog turizma kao karijernih mogudnosti nakon sportske karijere. Cilj rada je istražiti mišljenje aktivnih sportaša u sustavu natjecanja o sportu kao čimbeniku razvoja ruralnog turizma. Za potrebe istraživanja konstruiran je upitnik. U istraživanju je sudjelovalo 140 sportaša koji su ispunili online upitnik. Najvedi interes sportaša je za sportski i rekreacijski oblik turizma (35%), a potom za ruralni turizam (27,9%). Kada su u ulozi turista, sportaši preferiraju sportske i rekreativne aktivnosti, sportove na otvorenom (55,7%) i sportove u vodi (26,4%). Ruralni turizam Republike Hrvatske može se promicati organizacijom vedeg broja sportskih manifestacija.

Abstract (english)

The Republic of Croatia has great potential for the development of rural tourism and new investments should be directed towards the development of those branches of selective tourism through which profit can be maximized. Sport can contribute to the development of rural tourism, not only through promotion, but also through branding. The indirect aim of this thesis is to inform active sportsmen about the potential of rural tourism and sports development by promoting ancient sports and customs in the development of rural tourism as career opportunities after a sports career. The purpose of this paper is to investigate the opinion of active athletes in the competitive system about sports as a factor in rural tourism development. A questionnaire was prepared for the purpose of the study. The study involved 140 athletes who completed an online questionnaire. Sportsmen are most interested in sports and leisure tourism (35%), followed by rural tourism (27.9%). In the role of a tourist, sportsmen prefer sports and leisure activities, outdoor sports (55.7%) and water sports (26.4%). Rural tourism in the Republic of Croatia can be promoted by organizing a number of sports events.

• Keywords: sport; ruralni turizam; ruralni razvoj
• Keywords (english): sport; rural tourism; rural development
• Language: croatian
• URN:NBN: urn:nbn:hr:204:959476
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-12-13 10:23:24