Nepošteno potrošačko ponašanje i informiranost studenata Agronomskog fakulteta o potrošačkim pravima

master's thesis

• Title (english): Unfair consumer behavior and awarness of student from Faculty of Agriculture about consumer rights
• Author: Lucija Biebert
• Mentor: Marina Štambuk (mentor)
• Committee member: Marina Štambuk (predsjednik povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Committee member: Branka Šakić Bobić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2020-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Pojavom konzumerizma u 20.st došlo je do veće zaštite potrošačkih prava i njihove primjene u praksi. Javljaju se brojne organizacije koje su zahtijevale od trgovaca da poštuju osnovna prava potrošača kao što su pravo na sigurne proizvode i zaštitu zdravlja, pravo na zaštitu ekonomskog interesa, pravo na potpunu informaciju o proizvodu ili usluzi, cijeni i uvjetima prodaje. Potrošači se na tržištu trebaju osjećati sigurno i zaštićeno, atrgovci bi trebali pružati jasne, razumljive i točne informacije o proizvodu ili usluzi koju prodaju. Sva komunikacija između kupaca, proizvođača i oglašivača trebala bi biti u skladu sa zakonom, istinita i iskrena. Povjerenje potrošača je na prvom mjestu jer osigurava daljnje uspješno poslovanje.
Cilj ovog rada bio je na temelju anketnog upitnika provedenog na 217 studenata Agronomskog fakulteta ispitati njihovu informiranost o potrošačkim pravima i ispitati ih o njihovom nepoštenom potrošačkom ponašanju prilikom kupnje prehrambenih proizvoda. Studenti su dobro informirani o potrošačkim pravima, većina ih nikada nije nanijela štetu trgovcima i ponekad su se osjećali prevarenima. Studentice i studenti se u većini situacija ne razlikuju značajno.

Abstract (english)

With the discovery of consumerism in the 20th century, it comes to greater protection of consumer rights and their application. We also have a lot of organizations that require companies to comply with the law such as the right to safe products and health care, the right of protecting economic interest, the right to a full specification of a product or service, prices, and terms of sale. Consumers in the market need to feel safe and protected. Companies must provide clear, understandable, and correct information about the product or service they provide. Communication between customers, producers, and advertisers must be under the laws of the country, it must be honest and true. Consumer confidence comes first because it ensures continued successful business.

The main goal of this master thesis was based on a questionnaire guide from 217 students
from the Faculty of Agriculture. We got information about their information about consumer
rights. Also, we asked them about their unfair behavior during buying food products. We got
information that students are good to inform about costumers rights and most of them had never caused damage to traders but sometimes they felt cheated. Male and female students do not differ in most situations.

• Keywords: konzumerizam; zaštita potrošača; prava potrošača
• Keywords (english): consumerism; consumer protection; consumer rights
• Language: croatian
• URN:NBN: urn:nbn:hr:204:153753
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-12 11:49:40