Usporedba organizacije logističkog sustava na primjeru malih nezavisnih craft pivovara

master's thesis

• Title (english): Comparison of the organization of the logistics system on the example of small independent brewery trades
• Author: Sebastijan Ljevar
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Josip Juračak (član povjerenstva)
• Committee member: Marin Mihaljević Žulj (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2020-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Cilj rada bio je usporediti organizaciju logističkog sustava na primjeru četiri craft pivovare te dati preporuke za poboljšanje njihovog funkcioniranja. Istraživanje se temeljilo na studiji slučaja. Za potrebe prikupljanja informacija korištena je metoda dubinskog intervjua. Intervju je proveden s predstavnicima četiriju malih nezavisnih craft pivovara. Alat korišten kao pomoć za provedbu intervjua je podsjetnik za intervju. Pitanja su se sastojala iz 9 skupina. Nakon istraživanja utvrđeno je kako tri manje pivovare imaju jednog zaposlenika i voditelja proizvodnje koji donosi odluke o cjelokupnoj logistici pivovare. Suprotno njima, Pivovara Daruvar ima okvirno 60 zaposlenika i posebno formirane organizacijske funkcije u poduzeću. Zbog svojstva kvarljivosti craft piva, pivovare nastoje ne nagomilavati zalihe piva i u što kraćem roku isporučiti proizvod potrošačima. Male nezavisne craft pivovare zasebno su ekonomski premale i slabe da bi postavljale uvjete distributerima, stoga se preporuka za uspješnije poslovanje zasniva na povezivanju, udruživanju i zajedničkom djelovanju.

Abstract (english)

The aim of the research was to compare the organization of the logistics system on the example of four craft breweries and give recommendations for improving their functioning. The research was based on a case study. For the purposes of information gathering, the method of in-depth interview was used. Interviews were conducted with representatives of four small independent craft breweries. The tool used to help conduct interviews is an interview reminder. The questions consisted of 9 groups. After the research, it was determined that the three smaller breweries have one employee and a production manager who makes decisions about the entire logistics of the brewery. In contrast, Pivovara Daruvar has approximately 60 employees and specially formed organizational functions in the company. Due to the tendency to spoilage of craft beer, breweries try not to accumulate beer stocks and deliver the product to consumers as soon as possible. Small independent craft breweries separately are economically too small and weak to set conditions for distributors, so the recommendation for more successful business is based on connecting, associating and working together.

• Keywords: craft; logistika; pivo; pivovara; dubinski intervju
• Keywords (english): craft; logistics; beer; brewery; in-depth interview
• Language: croatian
• URN:NBN: urn:nbn:hr:204:298921
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-28 10:24:55