Mogućnost uvođenja jednokratnog pakiranja za ajvar

master's thesis

• Title (english): The possibility for launching disposable packaging for ajvar
• Author: Marina Ćurćić
• Mentor: Damir Kovačić (mentor)
• Committee member: Damir Kovačić (predsjednik povjerenstva)
• Committee member: Marija Cerjak (član povjerenstva)
• Committee member: Josip Juračak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2019-09-30, Croatia

Abstract

Na hrvatskom tržištu ne postoje jednokratna pakiranja za ajvar. Temeljno istraživačko pitanje ovog rada je postoji li latentna potražnja za jednokratnim pakiranjima ajvara te koje su tehničke mogućnosti i ograničenja za uvođenje tih pakovina na domaće tržište. Cilj je rada bio utvrditi stavove potrošača i mišljenje stručnjaka o mogućnosti uvođenja na tržište jednokratnog pakiranja za ajvar. Za potrebe izrade rada provedena su tri terenska istraživanja, intervju s tehnologom za izradu ambalaže, intervjui s ugostiteljima te anketno istraživanje potrošača (n = 114). S tehničke strane ne postoje ograničenja za proizvodnju i korištenje jednokratne ambalaže za ajvar. U ugostiteljstvu, posebice restoranima brze prehrane, postoji potreba uvođenja takve ambalaže. Većina potrošača ima pozitivni stav o uvođenju jednokratne ambalaže za ajvar i kupovali bi ga za kućnu upotrebu odnosno naručivalo u ugostiteljskim objektima. Dio potrošača upozorio je na negativan ekološki aspekt uvođenja jednokratne ambalaže.

Abstract (english)

There are no disposable packaging for ajvar on the Croatian market. The basic research question of this study is whether there is a latent demand for individual packaging of ajvar and which are technical possibilities and limitations of introducing these packages to the domestic market. The aim was to determine the views of consumers and the opinion of experts regarding the possibility of introducing disposable packaging for ajvar. To make the thesis, three field studies were conducted, an interview with technologist for packaging technology, interviews with caterers and a consumer survey (n = 114). Technically speaking, there are no restrictions on the production and use of disposable packaging. In the catering industry, especially in fast-food restaurants, there is a need to introduce such packaging. Most consumers have a positive stance about introducing disposable packaging for ajvar and would buy it for home use or order in restaurants. Some consumers pointed to the negative environmental aspects of introducing packaging disposable packaging.

• Keywords: novi proizvod; ajvar; ambalaža
• Keywords (english): new product; ajvar; packaging
• Language: croatian
• URN:NBN: urn:nbn:hr:204:617791
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2020-08-20
• Created on: 2019-11-20 08:46:14