Opskrbni lanac mlijeka u Bjelovarsko-bilogorskoj županiji

master's thesis

• Title (english): Milk supply chains in Bjelovar-bilogora county
• Author: Davor Sočec
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Josip Juračak (član povjerenstva)
• Committee member: Milna Tudor Kalit (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2019-06-26, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Cilj ovog diplomskog rada je ocijeniti djelotvornost opskrbnog lanca sirovim mlijekom i
mliječnim prerađevinama u Bjelovarsko-bilogorskoj županiji s organizacijskog i procesnog
gledišta. U radu su identificirani sudionici opskrbnog lanca mlijeka, definirana je njihova
uloga i utvrđeno je stanje i problemi u opskrbnom lancu.
Anketno istraživanje provedeno je na uzorku od 43 proizvođača i 5 otkupljivača (distributera)
svježeg mlijeka. Među proizvođačima mlijeka u najvećem postotku u uzorku prevladavaju
obiteljska poljoprivredna gospodarstva koja na tržištu posluju u trajanju do 10 godina. Većina
njih je u posljednje tri godine ostvarila rast poslovanja te su bili profitabilni. Proizvođači
svježe mlijeko plasiraju na tržište putem izravnih i neizravnih kanala prodaje. Izravna prodaja
krajnjem potrošaču vrši se prodajom na gospodarstvu, na tržnicama, mljekomatima
smještenim na tržnici i dostavom na kućni prag dok neizravni kanali prodaje uključuju
prodaju otkupljivačima/prerađivačima svježeg mlijeka koji koriste mlijeko kao sirovinu za
proizvodnju proizvoda s dodanom vrijednošću. Putem maloprodaje i distributera/veleprodaje
plasiraju proizvode na tržište gdje postaju dostupni krajnjem potrošaču (kupcu).
Analizirajući ukupnu suradnju između proizvođača mlijeka i otkupljivača utvrđeno je da su
međusobnim odnosima zadovoljniji otkupljivači. Oni imaju viši stupanj povjerenja i
ekonomskog zadovoljstva u međusobnom odnosu. Pri analizi reputacije, otkupljivači visoko
vrednuju stručnost i točnost dobavljača mlijeka.
Najčešći problemi s kojima se proizvođači susreću prilikom prodaje svježeg mlijeka su niska
otkupna cijena, nepoštivanje rokova plaćanja te nedostatak komunikacije, dok otkupljivači
kao najčešće probleme u odnosu s proizvođačima navode usitnjenost proizvodnje, visoke
troškove transporta, nezadovoljstvo poljoprivrednika oko otkupne cijene. Kod prodaje mlijeka
trgovcima distributeri kao najvažnije probleme u poslovanju izdvajaju dogovor oko postizanja
prihvatljive prodajne cijene, naplatu potraživanja te previsoke standarde kvalitete mlijeka pri
otkupu.
Rezultati ovog istraživanja mogu poslužiti kao informativna podloga svim sudionicima u
opskrbnim lancima mlijeka tako da ih potakne na aktivnosti kojima će povećati uspješnost
opskrbnih lanaca kojima pripadaju.

Abstract (english)

The purpose of this thesis was to evaluate the efficiency of fresh milk and milk products
supply chains in Bjelovar-bilogora County from organizational and procedural aspects. This
thesis identifies the participants of milk supply chains, defines their role and identifies the
condition and problems within the supply chain.
The research was conducted through survey sampling and there were 43 fresh milk
manufacturers and 5 milk processors included in the research. Among the fresh milk
manufacturers those which prevail are microeconomic operators which operate on the market
for almost 10 years. Most of them achieved business growth and profit during the last three
years. The manufacturers place the fresh milk on the market through direct and indirect sales
channels. The direct sale is achieved through selling on farms, markets, milk machines which
are placed on the local markets and delivering door to door, whereas indirect sale includes
selling to the fresh milk purchasers/processors which use the milk as a raw material for
creating products with additional value. Through retail sale and distributers/wholesale, the
purchasers place the products on the market where these products become available for the
final customer (buyer).
While analyzing the whole cooperation between fresh milk manufacturers and purchasers, it
was determined that the fresh milk purchasers are more satisfied with the interrelation due to
the higher level of credibility and economic contentment.
The most common problems which occur for the fresh milk manufacturers during fresh milk
sale are low redemption price, the failure to comply with the time limit and the lack of
communication with the milk purchasers, in contrary to the fresh milk purchasers which
consider fragmented production, high transport expenses and farmers discontent with the
redemption prices as the major problems. When selling the fresh milk to traders, the
distributers single out several problems in business transaction, like the arrangement in
determining the acceptable selling price, recovery of the claim and too high milk quality
standards in repurchase.
The results of this research can serve as a information background for all the participants in
the milk supply chains as an encouragement for the activities which will increase the efficacy
of the supply chains which they belong into.

• Keywords: mlijeko; opskrbni lanac; proizvođači mlijeka; otkupljivači mlijeka
• Keywords (english): milk; chain supply; milk manufacturers; milk purchasers
• Language: croatian
• URN:NBN: urn:nbn:hr:204:544853
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-07-01 12:58:32