Obilježja kanala distribucije proizvođača ekoloških prehrambenih proizvoda na području Istarske i Primorsko-goranske županije

master's thesis

• Title (english): Characteristics of distribution channels of organic products in Istria and Primorsko Goranska County
• Author: Lana Knapić
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Željka Zgorelec (član povjerenstva)
• Committee member: Kristina Petljak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2018-10-30, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Cilj rada je bio istražiti kanale distribucije ekoloških prehrambenih proizvoda, te analizirati stanje i razvoj ekološke poljoprivrede u Svijetu i Hrvatskoj. Primarno istraživanje provedeno je na uzorku od 20 proizvođača ekoloških prehrambenih proizvoda u Istarskoj i Primorsko – goranskoj županiji, a instrument istraživanja bio je anketni upitnik.
Rezultati istraživanja su pokazali da 12 proizvođača prodaje svoje proizvode putem izravne prodaje, i to najčešće na OPG-u i na sajmovima. Manji broj proizvođača, njih 7, podjednako prodaje svoje proizvode putem izravne prodaje i preko posrednika. Prodajom putem posrednika najveći dio proizvođača svoje proizvode prodaje specijaliziranim trgovinama i otkupljivačima. Glavni motiv za bavljenje ekološkom poljoprivredom je životno uvjerenje proizvođača te financijski razlozi. Većina proizvođača smatra da za daljnji razvoj tržišta ekoloških proizvoda trgovci hranom trebaju poticati suradnju s domaćim proizvođačima, utjecati na politiku cijenu, više educirati/informirati potrošače o ekološkim proizvodima, te proširiti ponudu ekoloških proizvoda.

Abstract (english)

The purpose of research was to explore the distribution channels of organic food products and to analyze the state and development of ecological agriculture in the world and Croatia. Primary research was carried out on a sample of 20 producers of organic food products in Istria and Primorje - Gorski Kotar County, the research instrument was a questionnaire.
The results of research have shown that 12 producers sell their products through direct sales, most often at OPG and at fairs. A smaller number of producers, to be exact, seven of them, equally sell its products through direct sales and through intermediaries. By selling through intermediaries, most of the producers sell their products to specialized stores and retailers. Larger producers believe that for further development of organic market, food retailers should encourage domestic producers to cooperate, influence pricing policy, educate / inform consumers about ecological products, and extend the offer of ecological products.

• Keywords: kanali distribucije; ekološka poljoprivreda; proizvođači; Primorsko - goranska i Istarska županija
• Keywords (english): Distribution Channels; Ecological Agriculture; Producers; Istria and Primorje - Gorski Kotar County
• Language: croatian
• URN:NBN: urn:nbn:hr:204:524924
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-02-19 10:56:25