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master's thesis
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Shaping marketing mix for direct sales of fresh free-range meat
Matija Mirković (2017)
University of Zagreb
Faculty of Agriculture
Department of Marketing in Agriculture
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Mirković, M. (2017). Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:989908

Mirković, Matija. "Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja." Master's thesis, University of Zagreb, Faculty of Agriculture, 2017. https://urn.nsk.hr/urn:nbn:hr:204:989908

Mirković, Matija. "Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja." Master's thesis, University of Zagreb, Faculty of Agriculture, 2017. https://urn.nsk.hr/urn:nbn:hr:204:989908

Mirković, M. (2017). 'Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 16 September 2019, https://urn.nsk.hr/urn:nbn:hr:204:989908

Mirković M. Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2017 [cited 2019 September 16] Available at: https://urn.nsk.hr/urn:nbn:hr:204:989908

M. Mirković, "Oblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:204:989908

Metadata
TitleOblikovanje marketinškog spleta za izravnu prodaju svježeg mesa iz slobodnog uzgoja
Title (english)Shaping marketing mix for direct sales of fresh free-range meat
AuthorMatija Mirković
MentorDamir Kovačić (mentor)
Committee memberDamir Kovačić (predsjednik povjerenstva)
Committee memberMarija Cerjak (član povjerenstva)
Committee memberJosip Juračak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Department of Marketing in Agriculture)
Zagreb
Defense date and country2017-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Kupnja mesa iz slobodnog uzgoja putem dostave još nije razvijena na našem tržištu. Pretpostavka za razvoj ovog koncepta je poznavanje potreba i želja potrošača na ciljnom tržištu. Stoga je za potrebe ovog rada provedeno istraživanje stavova, mišljenja i namjera potrošača o izravnoj kupnji svježeg mesa iz slobodnog uzgoja. Temeljem rezultata istraživanja je definiran marketinški splet za kupnju mesa iz slobodnog uzgoja putem dostave do potrošača.
Abstract (english)
Purchasing free-range meat by delivery has not yet been developed on our market. The prerequisite for developing this concept is to know the needs and wishes of consumers on the target market. Therefore, research on consumer attitudes, opinions and intentions regarding to the direct purchase of fresh free-range pork has been conducted for the purpose of this paper. Based on the research results, a marketing mix for the sale of free-range meat by delivery to customers has been defined.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:989908
Study programmeTitle: Agrobiznis i ruralni razvitak
Study programme type: sveučilišni
Study level: diplomski
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2017-07-05 12:29:48