Terorija poticaja u agroekonomskim istraživanjima

undergraduate thesis

• Title (english): Nudge theory in agricultural economic research
• Author: Petra Ivković
• Mentor: Tajana Čop (mentor)
• Committee member: Tajana Čop (predsjednik povjerenstva)
• Committee member: Magdalena Zrakić Sušac (član povjerenstva)
• Committee member: Damir Kovačić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2024-09-05, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Bihevioralna ekonomija, koristi se kako bi se bolje razumjelo ljudsko ponašanje, osobito u kontekstu donošenja odluka, uključujući osobne emocije i ograničenja. U okviru bihevioralne ekonomije javlja se i pojam „nudge“ ili poticaj koji se odnosni na suptilne intervencije čiji je cilj utjecati na odluke i ponašanje pojedinaca na način koji je u skladu sa njihovim dugoročnim ciljevima. Problem koji ovaj rad istražuje odnosi se na nedovoljno istražene poticaje, koji bi mogli potaknuti poljoprivrednike na usvajanje održivih poljoprivrednih praksi i potrošače u promjeni potrošačkih navika. Osnovni cilj ovog rada je istražiti poticaje u agroekonomskim istraživanjima na temelju pregleda literature u posljednjih pet godina, te pružiti smjernice za kreiranje boljih poticajnih strategija ili intervencija. Kao neki od poticajnih intervencija navode se prilagodba informacija, jednostavnost izbora, personalizacija poruka i nagrade.

Abstract (english)

Behavioral economics is used to better understand human behavior, especially in the context of decision-making, including personal emotions and constraints. In behavioral economics, the concept of "nudge" refers to subtle interventions aimed at influencing individuals' decisions and behaviors in a manner that aligns with their long-term goals. The problem this paper investigates relates to the insufficiently explored incentives that could encourage farmers to adopt sustainable agricultural practices and consumers to change their consumption habits. The main objective of this paper is to examine nudge incentives in agricultural economics research based on a literature review of the last five years and to provide guidelines for the development of better nudge strategies or interventions. The customization of information, the simplicity of choice, the personalization of messages and the rewards are mentioned as some of the nudge interventions.

• Keywords: bihevioralna ekonomija; ljudsko ponašanje; teorija poticaja; agroekonomska istraživanja
• Keywords (english): behavioral economics; human behavior; incentive theory; agroeconomic research
• Language: croatian
• URN:NBN: urn:nbn:hr:204:787747
• Study programme: Title: Agricultural Economics; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-27 07:45:21