Studija slučaja vinogradarsko-vinarskog gospodarstva

undergraduate thesis

• Title (english): A case study of a grape-wine farm
• Author: Lorena Mioč
• Mentor: Tajana Čop (mentor)
• Committee member: Tajana Čop (predsjednik povjerenstva)
• Committee member: Josip Juračak (član povjerenstva)
• Committee member: Marija Cerjak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2024-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ovaj rad istražuje vinogradarsko-vinarski sektor u Hrvatskoj s posebnim naglaskom na ekonomske aspekte poslovanja u tom sektoru. Kroz analizu globalnog, europskog i hrvatskog tržišta vina, identificiraju se ključni izazovi kao što su klimatske promjene i tržišna konkurencija. Središnji dio rada usmjeren je na studiju slučaja vinogradarsko-vinarskog gospodarstva u Istri, koja služi kao temelj za ekonomsku analizu poslovnih aktivnosti i financijskih pokazatelja. Ekonomska ocjena uključuje analizu troškova proizvodnje, cijena proizvoda, korištenje poticaja i poreznih obveza, s ciljem procjene održivosti i učinkovitosti poslovanja. Zaključno, rad pruža pregled ključnih ekonomskih pokazatelja poput rentabilnosti i točke pokrića, te predlaže smjernice za poboljšanje poslovanja i povećanje konkurentnosti na tržištu.

Abstract (english)

This study explores the viticulture and winemaking sector in Croatia, with a focus on the economic aspects of business operations in this field. Through an analysis of the global, European, and Croatian wine markets, key challenges such as climate change and market competition are identified. The central part of the study focuses on a case study of a viticulture and winemaking estate in Istria, which serves as the foundation for an economic analysis of business activities and financial indicators. The economic evaluation includes an analysis of production costs, product pricing, the use of subsidies, and tax obligations, with the aim of assessing business sustainability and efficiency. In conclusion, the study provides an overview of key economic indicators such as profitability and break-even points, and offers guidelines for improving operations and increasing market competitiveness.

• Keywords: vinogradarstvo; vinarstvo; ekonomska analiza; klimatske promjene; studija slučaja
• Keywords (english): viticulture; winemaking; economic analysis; climate change; case study
• Language: croatian
• URN:NBN: urn:nbn:hr:204:790803
• Study programme: Title: Agricultural Economics; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-11-19 13:16:49