Trendovi i inovacije u uzgoju cvjetnih vrsta za rez

undergraduate thesis

• Title (english): Trends and innovations in the cultivation of cut flowers
• Author: Lana Vuković
• Mentor: Vesna Židovec (mentor)
• Committee member: Vesna Židovec (predsjednik povjerenstva)
• Committee member: Miroslav Poje (član povjerenstva)
• Committee member: Dario Kremer (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Ornamental Plants, Landscape Architecture and Garden Art); Zagreb
• Defense date and country: 2024-07-12, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Cvjetne vrste za rez najprodavaniji su proizvod cvjećarske industrije. Stanje tržišta i broj ljudi na Zemlji ukazuju da postoji sve veća potražnja za ovom skupinom ukrasnog bilja. Segment tehnološkog napretka zahvatio je i ovu granu proizvodnje, stoga se od proizvođača očekuje da unaprijeđuju svoju proizvodnju u tehnologiji i razvoju novih kultivara. Posljedica toga je sve veći interes među potrošačima, koji ponudu sortimenta mogu vidjeti na različite načine. Pregledom literature utvrđen je značajan tehnološki napredak u uzgoju i prodaji cvjetnih vrsta za rez u svijetu i glavnim centrima potrošnje. Anketnim ispitivanjem hrvatskih proizvođača utvrđeno je da se proizvodnja na hrvatskom tržištu razvija, ali da postoji još prostora za napredak.

Abstract (english)

Cut flowers are the best-selling product of the floriculture industry. The state of the market and the number of people on Earth indicate that there is an increasing demand for this group of ornamental plants. The segment of technological progress has also affected this branch of the production; therefore, producers are expected to improve their production in technology and the development of new cultivars. The result is an increasing interest among consumers, who can view the assortment in different ways. A review of the literature revealed significant technological progress in the cultivation and sale of cut flower species in the world and in the main centers of consumption. A survey of Croatian producers determined that production on the Croatian market is developing, but that there is still room for improvement.

• Keywords: rezano cvijeće; tržište; inovacije; tehnologija; proizvođači; potrošači
• Keywords (english): cut flowers; market; innovations; technology; producers; consumers
• Language: croatian
• URN:NBN: urn:nbn:hr:204:457271
• Study programme: Title: Horticulture; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka hortikulture (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka hortikulture)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-12 12:51:53