Mogućnosti održivog razvoja i ruralnog turizma u selu Novigrad na Dobri

master's thesis

• Title (english): Possibilities of sustainable development and rural tourism in the village of Novigrad na Dobri
• Author: Nikola Stanić
• Mentor: Marija Cerjak (mentor)
• Committee member: Marija Cerjak (predsjednik povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2024-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ruralni turizam ima ključnu ulogu u održivom razvoju ruralnih područja, potičući ekonomski rast, očuvanje kulturne baštine i zaštitu okoliša. Selo Novigrad na Dobri, s bogatom poviješću i prirodnim ljepotama, ima značajan potencijal za razvoj ruralnog turizma. Cilj ovog rada je istražiti mogućnosti razvoja ruralnog turizma u Novigradu na Dobri, s fokusom na izradu poslovnog plana za restoran-izletište "Utvrda". Kroz intervjue s lokalnim stanovništvom i OPG-ovima, SWOT analizu i financijsko planiranje, ovaj rad pruža sveobuhvatan uvid u potencijal projekta. SWOT analiza ističe snage poput atraktivne lokacije i raznolikog jelovnika, dok su slabosti sezonalnost poslovanja i visoki početni troškovi. Intervjui su pokazali podršku lokalne zajednice za projekt. Financijska analiza ukazuje na isplativost projekta, s pozitivnom neto sadašnjom vrijednošću i stopom povrata od 15%. Ideja o restoranu-izletištu "Utvrda" u Novigradu na Dobri je moguća i isplativa, pod uvjetom učinkovitog upravljanja, kvalitetne marketinške strategije i suradnje sa lokalnim sudionicima. Ovaj projekt ima potencijal ne samo revitalizirati staru utvrdu, već i doprinijeti održivom razvoju cijele zajednice.

Abstract (english)

Rural tourism plays a key role in the sustainable development of rural areas, fostering economic growth, cultural heritage preservation, and environmental protection. The village of Novigrad na Dobri, with its rich history and natural beauty, possesses significant potential for rural tourism development. The aim of this study is to explore the possibilities for rural tourism development in Novigrad na Dobri, with a focus on creating a business plan for the "Utvrda" restaurant and excursion site. Through interviews with local residents and family farms, a SWOT analysis, and financial planning, this study provides a comprehensive insight into the project's potential.The SWOT analysis highlights strengths such as an attractive location and a diverse menu, while weaknesses include seasonality and high initial investment costs. Interviews indicated strong support from the local community for the project. Financial analysis suggests the project's feasibility, with a positive net present value and a 15% rate of return.The concept of the "Utvrda" restaurant and excursion site in Novigrad na Dobri is both feasible and profitable, contingent upon effective management, a high-quality marketing strategy, and collaboration with local stakeholders. This project has the potential not only to revitalize the old fortress but also to contribute to the sustainable development of the entire community.

• Keywords: ruralni turizam; održivi razvoj; Novigrad na Dobri; poslovni plan
• Keywords (english): rural tourism; sustainable development; Novigrad na Dobri; business plan
• Language: croatian
• URN:NBN: urn:nbn:hr:204:037646
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-21 07:01:17