Virtualni marketing obiteljskih poljoprivrednih gospodarstava

undergraduate thesis

• Title (english): Virtual marketing of family farms
• Author: Ema Gutrung
• Mentor: Lucija Blašković (mentor)
• Committee member: Lucija Blašković (predsjednik povjerenstva)
• Committee member: Ivana Šestak (član povjerenstva)
• Committee member: Dubravka Mandušić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Information Science and Mathematics); Zagreb
• Defense date and country: 2023-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Obiteljska poljoprivredna gospodarstva su objekti na kojima se obavlja djelatnost poljoprivrede, a temelji se na znanju i vještinama obitelji. S obzirom na to da je obitelj temelj takve vrste gospodarstava, uz nju se povlači i pojam tradicije. Zbog tradicije, obiteljsko poljoprivredna gospodarstva uglavnom odbijaju inovaciju te stagniraju u razvoju diljem svijeta. Velik broj gospodarstava i dalje primjenjuje tradicionalne marketinške strategije, ali za što uspješniji daljnji razvoj, trebali bi implementirati virtualne. Radom su utvrđene prednosti virtualnog marketinga za obiteljska poljoprivredna gospodarstva te koje su točno konkretno tehnike učinkovite.

Abstract (english)

Family farms are establishments where agriculture is practiced, relying on the knowledge and skills of the family. Since the family is the foundation of this type of economy, the concept of tradition is also linked to it. Because of tradition, family farms reject innovation and stagnate in their development worldwide. A large number of farms still use traditional marketing strategies, but for their development they should use virtual strategies. The paper identified the advantages of virtual marketing for family farms and which techniques are effective.

• Keywords: obiteljsko poljoprivredna gospodarstva; tradicija; inovacija; virtualni marketing
• Keywords (english): family farms; tradition; innovation; virtual marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:204:410467
• Study programme: Title: Agroecology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agroekologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agroekologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-26 07:12:30