Tržište vinskih događanja u gradu Zagrebu

master's thesis

• Title (english): Market of wine events in the city of Zagreb
• Author: Nika Smolković-Slivarić
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Damir Kovačić (član povjerenstva)
• Committee member: Marina Tomić Maksan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Marketing and Innovation in Agribusiness); Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Vinska događanja postaju sve popularniji način zabave i okupljanja ljubitelja vina i vinske
kulture. Ciljevi takvih događanja variraju, ali obično uključuju promociju, edukaciju i društveno
povezivanje u vezi s vinom.
Ovo istraživanje se bavi analizom ponude vinskih događanja u Gradu Zagrebu, istraživanjem
zadovoljstva posjetitelja i njihovim ponašanjem, motivima i razlozima za prisustvovanje
takvim događanjima. Proveden je intervju s tri organizatora vinskih događanja te osobno
anketno... More ispitivanje na prigodnom uzorku od 100 posjetitelja vinskih događanja u Gradu
Zagrebu
Ključni čimbenici koji utječu na odluku o prisustvovanju vinskim događanjima uključuju
lokaciju, program događanja i preporuke od prijatelja. Ispitanici ističu da su glavni motivi za
sudjelovanje druženje s partnerom/icom, prijateljima, obitelji, uživanje u hrani i piću te dobar
provod i zabava.
Općenito, ispitanici su zadovoljni ponudom na vinskim događanjima, posebno raznovrsnošću
ukupne ponude, koja obuhvaća vino, hranu, glazbu i dodatne sadržaje. Većina izražava želju
za nastavkom prisustvovanja vinskim događanjima, što predstavlja potencijal za daljnji rast
ovog sektora.
Rezultati ovog istraživanja mogu poslužiti organizatorima vinskih događanja za planiranje,
promociju i organizaciju budućih manifestacija kako bi bolje zadovoljili potrebe različitih
skupina posjetitelja i dodatno podržali vinsku kulturu u regiji. Less

Abstract (english)

Wine events are becoming an increasingly popular way of entertainment and gathering for
wine enthusiasts and those interested in wine culture. The goals of such events vary, but
typically include promotion, education, and social networking related to wine.
This research focuses on analyzing the offerings of wine events in the city of Zagreb, exploring
visitor satisfaction and their behavior, motivations, and reasons for attending such events.
Interviews were conducted with three... More organizers of wine events, and a personal survey was
administered to a sample of 100 attendees of wine events in Zagreb.
Key factors influencing the decision to attend wine events include location, event program,
and recommendations from friends. Respondents highlight that the main motivations for
participation include socializing with partners, friends, and family, enjoying food and drinks,
and having a good time and fun.
Overall, respondents are satisfied with the offerings at wine events, especially the diversity
of the overall experience, which includes wine, food, music, and additional activities. Most
express a desire to continue attending wine events, indicating the potential for further growth
in this sector.
The results of this research can serve as valuable insights for organizers of wine events in
planning, promoting, and organizing future events to better meet the needs of different
visitor groups and further support wine culture in the region. Less

• Keywords: vinska događanja; anketa; vino; potrošači; marketing događanja
• Keywords (english): wine events; questionnaire; wine; consumers; event marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:204:668678
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-12 08:41:56