Percipirani utjecaj društvenih mreža na prehrambene navike mladih

master's thesis

• Title (english): Perceived influence of social media on the dietary habits of young people
• Author: Iva Paola Palić
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Marina Tomić Maksan (član povjerenstva)
• Committee member: Marina Štambuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Cilj rada je ispitati percipirani utjecaj društvenih mreža na prehrambene navike mladih.
Društvene mreže dio su svakodnevnice mladih te imaju veliki utjecaj na sve sfere života pa
tako i na prehranu. Primarno istraživanje provedeno je pomoću tri fokus grupe u kojima je
sudjelovalo ukupno 19 ispitanika u dobi od 20 do 25 godina. Rezultati istraživanja ukazuju na
značajan utjecaj društvenih mreža na prehrambene navike, percepciju tijela i zdravlje mladih
ljudi. Pozitivni aspekti uključuju pristup zdravim receptima i motivaciju za tjelesnom
aktivnošću. Međutim, postoje i negativni aspekti, kao što su nerealna očekivanja i potencijalni
poremećaji u prehrani. Društvene mreže su domaćini raznovrsnih profila i influencera koji
promoviraju zdrav način života. Dok neki pružaju kvalitetan i edukativan sadržaj, većina se
oslanja na neprovjerene informacije, restriktivne dijete i nerealne savjete. Osim toga, mnogi
prikazuju nerealne slike tijela i prehrane, što može imati negativne posljedice na mentalno
zdravlje, osobito kod mladih djevojaka. Unatoč ovim negativnostima, mladi prepoznaju
potencijalno pozitivan utjecaj društvenih mreža. Oni primjećuju postojanje kvalitetnih profila
koji promoviraju realan i zdrav način života te koriste društvene mreže kao izvor korisnih
informacija o prehrani, vježbanju i gubitku kilograma. S pravim pristupom, društvene mreže
mogu pružiti vrijedne resurse za podršku zdravijem načinu života.

Abstract (english)

The aim of this study is to examine the perceived influence of social media on the dietary
habits of young people. Social media is an integral part of young people's daily lives and has a
significant impact on various aspects of life, including nutrition. The primary research was
conducted through three focus groups involving a total of 19 participants aged 20 to 25 years.
The research results indicate a significant impact of social media on the dietary habits, body
perception, and health of young individuals. Positive aspects include access to healthy recipes
and motivation for physical activity. However, there are also negative aspects, such as
unrealistic expectations and potential eating disorders.
Social media hosts diverse profiles and influencers who promote a healthy lifestyle. While
some provide quality and educational content, the majority rely on unverified information,
restrictive diets, and unrealistic advice. Furthermore, many portray unrealistic body and
dietary images, which can have adverse effects on mental health, especially among young
women. Despite these drawbacks, young people recognize the potential positive influence of
social media. They observe the existence of quality profiles that promote a realistic and
healthy way of life and utilize social media as a source of useful information on nutrition,
exercise, and weight loss. With the right approach, social media can provide valuable
resources to support a healthier lifestyle.

• Keywords: društvene mreže; fokus grupa; mladi; prehrambene navike
• Keywords (english): social media; focus groups; youth; dietary habits
• Language: croatian
• URN:NBN: urn:nbn:hr:204:567874
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-10-03 08:04:08