Mogućnosti razvoja obiteljskog poljoprivrednog gospodarstva kroz nepoljoprivredne djelatnosti

master's thesis

• Title (english): Opportunities for developing family agricultural farms through non-agricultural activities
• Author: Ana Marić
• Mentor: Branka Šakić Bobić (mentor)
• Committee member: Branka Šakić Bobić (predsjednik povjerenstva)
• Committee member: Ornella Mikuš (član povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ovaj diplomski rad istražuje raznolike mogućnosti razvoja obiteljskih poljoprivrednih gospodarstava kroz implementaciju nepoljoprivrednih djelatnosti. Analizirajući suvremene trendove i izazove u poljoprivredi, istraživanje se fokusira na diversifikaciju gospodarskih aktivnosti unutar obiteljskih poljoprivrednih gospodarstava. Kroz primjere kao što su ruralni turizam, agroturizam, proizvodnja ekoloških proizvoda i sl., rad istražuje ekonomske, društvene i ekološke prednosti ovakvih pristupa. Analiza uključuje i ocjenjivanje unaprjeđenja poslovanja uvođenjem agroturizma na OPG Božana Marić. Za ocjenjivanje uspješnosti koristili su se pokazatelji poput prihoda po jedinici površine i neto dobiti te osnovni pokazatelji uspješnosti poslovanja (ekonomičnost, produktivnost i rentabilnost). Svi pokazatelji upućuju na to da je uvođenje nepoljoprivredne djelatnosti unaprijedilo poslovanje OPG-a. Diplomski rad pruža uvid u održive strategije razvoja obiteljskih poljoprivrednih gospodarstava kroz diversifikaciju, potičući dugoročni rast i stabilnost ruralnih područja.

Abstract (english)

This master's thesis explores various opportunities for the development of family farms through the implementation of non-agricultural activities. Analyzing contemporary trends and challenges in agriculture, the research focuses on the diversification of economic activities within family farms. Through examples such as rural tourism, agrotourism, organic product manufacturing, etc., the paper examines the economic, social, and ecological benefits of such approaches. The analysis also includes evaluating business enhancement through the introduction of agrotourism at the Marić Family Farm. Performance was assessed using indicators like income per unit of area, net profit, as well as key business performance metrics (efficiency, productivity, and profitability). All indicators point to the fact that the introduction of non-agricultural activities improved the business of the family farm. The master's thesis provides insights into sustainable development strategies for family farms through diversification, fostering long-term growth, and stability in rural areas.

• Keywords: OPG; diversifikacija; agroturizam; ekonomičnost; produktivnost; rentabilnost
• Keywords (english): family farms; diversification; agrotourism; efficiency; productivity; profitability
• Language: croatian
• URN:NBN: urn:nbn:hr:204:581922
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-22 12:22:08