Chokeberry is the fruit type with increasing popularity in Croatia because of its favorable impact on human health and due to the trend of healthy nutrition. Due to the adaptability of plants to soils and climates, as well as small agro-technical requirements, the number of chokeberry producers grows. The aim of this study was to examine the trend of income and production costs on the example of two problematic situations (sales of fresh products and processing chokeberry into juice), in order to determine economic efficiency of business and sustainable financial situation. The study includes establishment of new chokeberry plantations, so the plan of the project is presented, as well as its phases, using the project management methods. The analysis of the results leads to the conclusion that processing into juice gives more sustainable financial situation.