Uloga savjetodavne službe i inovacija u razvoju poljoprivrednog gospodarstva

master's thesis

• Title (english): The role of the advisory service and innovation in the development of the agricultural economy
• Author: Marko Oršolić
• Mentor: Magdalena Zrakić Sušac (mentor)
• Committee member: Magdalena Zrakić Sušac (predsjednik povjerenstva)
• Committee member: Đurđica Žutinić (član povjerenstva)
• Committee member: Ivo Grgić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ciljevi rada bili su prikazati ulogu savjetodavne službe u sustavu prenošenja znanja i inovacija,
empirijski utvrditi stavove i mišljenja poljoprivrednih proizvođača o važnosti inovacija i ulozi
savjetodavne službe u širenju i prihvaćanju istih na poljoprivrednom gospodarstvu te utvrditi
postoje li razlike u stavovima poljoprivrednih proizvođača s obzirom na odabrana
sociodemografska obilježja. Istraživanje je provedeno 2021. godine na uzorku od 30
poljoprivrednih gospodarstava iz Slavonije putem online ankete. Rezultati istraživanja su
pokazali da većina poljoprivrednika ima pozitivne stavove o tehnološkim inovacijama i da su
skloni inovacijama, te nisu utvrđene statistički značajne razlike u sklonosti s obzirom na dob i
stupanj obrazovanosti (stručne spreme). Gotovo dvije trećine ispitanih smatra kako bez
tehnoloških inovacija nema napretka u poljoprivredi te da uvođenje inovacija pozitivno utječe
na kvalitetu proizvoda a inovativna rješenja smanjuju troškove proizvodnje. Trećina ih smatra
da je prenošenje inovacija sastavni dio posla savjetodavne službe, ali ih je još uvijek manji broj
ostvario suradnju sa savjetodavnom službom po pitanju uvođenja inovacija. Najviše ispitanika
se odlučuje za Internet kao sredstvo informiranja o inovacijama u poljoprivredi kojeg koristi
96,7% ispitanika. Utvrđena je statistički značajna razlika u korištenju Interneta kao kanala
informiranja s obzirom na dob ispitanika. Oko 43% ispitanika drži da savjetodavna služba nije
najvažniji kanal za prenošenje inovacija do poljoprivrednika, dok je gotovo istom udjelu
ispitanika savjetodavna služba pomogla da riješe neke probleme na gospodarstvu. Kod stavova
i mišljenja o radu savjetodavne službe i ulozi o širenju inovacije nisu utvrđene statistički
značajne razlike s obzirom na odabrana sociodemografska obilježja.

Abstract (english)

The objectives of the paper were to present the role of the advisory service in the system of
knowledge and innovation transfer, to empirically determine the attitudes and opinions of
farmers on the importance of innovation and the role of the advisory service in spreading and
accepting it in agricultural economy and to determine wheter there are differences in the
attitudes of agricultural producers with regard to selected socio-demographic characteristics.
The survey was conducted in 2021 on a sample of 30 farms from Slavonia through an online
survey. The results of the research showed that most farmers have positive attitudes about
technological innovations and are prone to innovation, and no statistically significant
differences in propensity were found with regard to age and level of education. Almost two
thirds of the respondents believe that without technological innovations there is no progress in
agriculture and that the introduction of innovations has a positive effect on product quality and
innovative solutions reduce production costs. One third of them believe that the transfer of
innovation is an integral part of the work of the advisory service, but still a small number of
them have cooperated with the advisory service on the issue of introducing innovations. Most
respondents opt for the Internet as a means of informing about innovations in agriculture, which
is used by 96.7% of respondents. A statistically significant difference was found in the use of
the Internet as a channel of information with regard to the age of the respondents. About 43%
of respondents believe that the advisory service is not the most important channel for
transmitting innovation to farmers, while advisory service helped almost the same share of
respondents to solve some problems in the economy. No statistically significant differences
were found in the attitudes and opinions on the work of the advisory service and the role in the
dissemination of innovation with regard to the selected socio-demographic characteristics.

• Keywords: savjetodavna služba; inovacija; poljoprivreda; razvoj; stavovi
• Keywords (english): advisory service; innovation; agriculture; development; attitudes
• Language: croatian
• URN:NBN: urn:nbn:hr:204:133686
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-12-08 07:51:45