Potencijal Imotske krajine za razvitak ruralnog turizma

master's thesis

• Title (english): The potential of Imotski Krajina for the development of rural tourism
• Author: Filip Matković
• Mentor: Ivo Grgić (mentor)
• Committee member: Ivo Grgić (predsjednik povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Committee member: Ornella Mikuš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2020-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

U radu je analizirano stanje ruralnog turizma na području Imotske krajine te posebno razvoj agroturizma. Glavni cilj rada bio je nakon analize prirodno-kulturnog potencijala Imotske krajine predložiti glavne ciljeve i mjere budućeg razvitka ruralnog turizma čime bi se povećala ponuda ali i broj posjeta tijekom cijele godine. Istraživanje je provedeno prikupljanjem primarnih i sekundarnih podataka. Primarni podaci dobiveni su upotrebom ankete te intervjua. Imotska krajina posjeduje određene prednosti kao rezultat prirodnih potencijala te novih globalnim trendovima u turizmu. Glavne prednosti očituju se u izvrsno očuvanom okolišu te blizini glavnih žarišnih turističkih mjesta (blizina Makarske rivijere te svetišta Međugorje). Dobra prometna povezanost također je uvelike pridonijela razvoju turizma. Najveći problemi nalaze se u još uvijek slabom brandiranju na globalnom turističkom tržištu te još uvijek nedovoljnoj raznolikosti turističke ponude. Dobar primjer novih trendova u agroturizmu je u istraživanje uključeno gospodarstvo Matković koje stalno povećava svoju ponudu stvarajući jedinstven i raznovrstaan doživljaj za turiste. Istraživanje je pokazalo da Imotska krajina raspolaže odličnim predispozicijama za razvoj ruralnog turizma te da bi se kroz dobru suradnju lokalne samouprave, turističke zajednice i vlasnika gospodarstava tijekom narednih godina mogla uspješno formirati snažna turistička ponuda koja će doprinijeti konstantnom povećanju turističkih dolazaka u Imotsku krajinu.

Abstract (english)

This paper analyzes the state of rural tourism in the Imotski region and especially the development of agritourism. After analyzing the natural and cultural potential of Imotski Krajina, the main purpose of the paper was to propose the main goals and measures for the future development of rural tourism, which would increase the offer and the number of visits throughout the year. The research was conducted by collecting primary and secondary data. Imotski region has certain advantages as a result of natural potentials and new global trends in tourism. The main advantages are manifested in the excellently preserved environment and the proximity of the main focal tourist places (near the Makarska Riviera and the shrine of Medjugorje). Good transport connections have also greatly contributed to the development of tourism. The biggest problems are in the still weak branding on the global tourist market and the still insufficient diversity of the tourist offer. A good example of new trends in agritourism is the Matković economy included in the research, which is constantly increasing its offer, creating a unique and diverse experience for tourists. The research showed that Imotski Krajina has excellent predispositions for the development of rural tourism and that through good cooperation of local government, tourist community and farm owners in the coming years could successfully form a strong tourist offer that will contribute to a constant increase in tourist arrivals in Imotski Krajina.

• Keywords: Ruralni turizam; Imotski; turistička ponuda
• Keywords (english): Rural tourism; Imotski; tourist offer
• Language: croatian
• URN:NBN: urn:nbn:hr:204:624871
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-11-09 07:09:33