Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan

master's thesis

• Title (english): Business strategies in Croatian wine industry with the example of winery Galić d.o.o. and family-owned business Franko Radovan
• Author: Antonela Fridrih
• Mentor: Mario Njavro (mentor)
• Committee member: Mario Njavro (predsjednik povjerenstva)
• Committee member: Edi Maletić (član povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2018-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Rad opisuje poslovne strategije u vinarstvu i istražuje njihov utjecaj na poslovni rezultat. Prikazuje sektor vinarstva u zemljama Europske unije, napose - Francuske, Španjolske, Italije i Hrvatske. Kroz proizvodna i gospodarska obilježja, uspoređuje se stanje i kretanja u vinarstvu navedenih država. Cilj je rada na studijama slučaja dvije vinarije, jedna obiteljsko-poljoprivredno gospodarstvo, (OPG Franko Radovan) i jedna trgovačko društvo Galić d.o.o. identificirati koje strategiju primjenjuju, pretpostavke za primjenu i uspjeh primjene strategija. Utvrđeno je kako je strategija fokusiranja primjenjena na OPG, dok, Galić d.o.o. primjenjuje strategiju diverzifikacije. Na temelju teorije studije slučaja, daju se preporuke za povećanje konkurentnosti i održivosti vinarije.

Abstract (english)

This paper describes business strategy in the wine industry and its factors and explores how they affect the business outcome. It shows the winegrowing sector in the countries of the European Union - France, Spain, Italy, and Croatia. Through the traditional and economic features, states and trends in the winemaking of the mentioned countries are being compared. On the case study of two wineries, one of them being a family business (OPG Franko Radovan) with focus strategy and company Galić d.o.o., with diversification strategy, business strategies are identified and, based on theory and literary sources and case study, determine their suitability for competitiveness and sustainability.

• Keywords: poslovne strategije; strateški menadžment; vinska industrija EU; studija slučaja
• Keywords (english): business strategy; strategic management; wine industry in the EU; case study
• Language: croatian
• URN:NBN: urn:nbn:hr:204:163251
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-03-06 07:05:10