Vinske ceste kao turistička ponuda ruralnog prostora: stavovi stanovnika Grada Zagreba

master's thesis

• Title (english): Wine roads as a tourist offer of rural space: attitudes from the population in Zagreb city
• Author: Marina Petrić
• Mentor: Ivo Grgić (mentor)
• Committee member: Ivo Grgić (predsjednik povjerenstva)
• Committee member: Željka Mesić (član povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Committee member: Magdalena Zrakić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Agricultural Economics and Rural Development); Zagreb
• Defense date and country: 2018-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Vinske ceste nude bogato znanje o vinu i služe kao kanal prodaje vina te drugih proizvoda. Posebno su razvijene u okolici većih gradova. U radu je istražen utjecaj vinske ceste na ukupnu turističku ponudu Hrvatske kao i čimbenici koji utječu na razvoj vinskih cesta. Za turiste je posebno zanimljiva vinska kultura i sadržaji na vinskim cestama. Kako bi se saznalo koju važnost vinske ceste imaju za ruralni prostor i koji su stavovi posjetitelja vinskih cesta o ispunjenim očekivanjima, provedena je anketa na uzorku od 150 punodobnih ispitanika. U istraživanju smo krenuli od pretpostavke da u odluci o posjećivanju vinskih cesta nema značajnih razlika s obzirom na dob i spol, ali da postoji razlika s obzirom na dohodak kućanstva. Različiti su motivi za posjete vinskim cestama. Prema rezultatima istraživanja stanovnici grada Zagreba posjeduju vinske ceste najviše zbog kušanja vina (39,3%) zatim turističkih sadržaja (16,8%) te prigodnih događaja (15,9%). Relativno su zadovoljni ponudom (57,9%) i smatraju da vinske ceste trebaju bolju promociju. Istraživanje je pokazalo da osobe sa završenom višom ili visokom školom posjeduju vinske ceste češće nego ispitanici sa završenom srednjom školom. Na učestalost posjeta značajno utječe visina dohotka kućanstva.

Abstract (english)

The wine roads offer a large spectre of information and knowledge about wine and serve as a channel for selling wines and other products. Wine roads are especially developed and located near larger cities. The document examines the impact of the wine route on Croatia's total tourism supply as well as factors influencing the development of wine roads. The wine culture and contents are particularly interesting for tourists. In order to find out the importance of wine roads for rural areas and the attitudes of visitors of wine roads for fulfilled expectations, a questionnaire was conducted on a sample of 150 full-age respondents. In the research we have come from the assumption that there is no significant difference in the decision to visit the wine roads in terms of age and sex, but there is a difference with regard to the income of the household. There are different interests for visiting wine roads. According to the surveys queistionnaire results, residents of the city of Zagreb visit the wine roads mostly because of wine tasting (39.3%) followed by tourist contents (16.8%) and occasional events (15.9%). They are relatively satisfied with the offer (57.9%) and believe that wine roads need better promotion. The research has shown that people with college education visit wine roads more often than those who have completed secondary school. The frequency of visits is significantly affected by the amount of household income.

• Keywords: vinske ceste; stavovi; turisti; sadržaji; dohodak
• Keywords (english): wine roads; attitudes; tourists; contents; income
• Language: croatian
• URN:NBN: urn:nbn:hr:204:563952
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2018-11-21 13:50:49