Inovacije kao pokretač uspjeha vinarskog sektora

master's thesis

• Title (english): Innovations as drivers of success in the wine sector
• Author: Darija Borović
• Mentor: Željka Mesić (mentor)
• Committee member: Željka Mesić (predsjednik povjerenstva)
• Committee member: Branka Šakić Bobić (član povjerenstva)
• Committee member: Željko Andabaka (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2020-06-24, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Cilj rada je utvrditi razinu inovacija koju primjenjuju primarno male i srednje vinarije u Republici Hrvatskoj te utvrditi kako proizvođači malih i srednjih vinarija percipiraju doprinos uvedenih inovacija uspjehu njihovog poslovanja. Provedeno je online anketno ispitivanje na uzorku od 16 vinarija iz različitih vinogradarskih regija Hrvatske. Korištena je jednovarijantna i dvovarijantna analiza podataka i ljestvica za mjerenje inovacija prema Dressler i sur. (2013).
Rezultati istraživanja pokazuju postojanje više (37,5%) do visoke (31,3%) razine primjene inovacija u Hrvatskom vinarskom sektoru, ukupno je više od 65% vinarija s višim do visokim stupnjem inoviranja. Sve vinarije primjenjivale su neku od inovacija u posljednjih 5 godina. U prosjeku svaku od četiri korištene dimenzije inovacija primjenjuje oko 60% vinarija. Niti jedna dimenzija inovacija se ne ističe dok blagu prednost imaju ulaganja u inovacije u proizvode i usluge. Nije zabilježen visoki percipirani doprinos inovacija uspjehu poslovanja vinarija. Inovacijska aktivnost koja se najviše primjenjuje (primjenjuju je sve vinarije) te ujedno ima i najveći percipirani doprinos uspjehu poslovanja je ulaganje u novu opremu i/ili mehanizaciju. Također, više od 80% vinarija koristilo je investicijske fondove EU, nacionalne fondove, mijenjalo cijene svojih vina, koristilo vanjske izvore znanja to jest surađivalo s novim vanjskim stručnjacima, konzultantima, više je prisutno na internetu i društvenim mrežama, promociju je poboljšalo odlascima na sajmove i slično.

Abstract (english)

The aim of this paper is to determine the level of innovations applied by small and medium sized wineries in Croatia and to determine how wine producers perceive contribution that innovations have on their winery business success. An online survey was conducted on a sample of 16 wineries from different parts of the country. One and two-variant data analysis was used, as well as scales for measuring innovation by Dressler et al. (2013).
Research results show an existing higher (37,5%) to high (31,3%) level of innovations in the Croatian wine sector, more than 65% of wineries with higher to high level of innovations. All wineries have applied at least one of the innovations in the last five years. Each innovation dimension has been used in about 60% of the wineries. No dimension of innovations records a much higher result while products and services have a slighter higher percentage of usage. There is no record of high perceived contribution of innovations to the success of wineries. The innovation activity applied by all the wineries and which in the same time has the largest perceived contribution to their business success is investing in new equipment and/or machinery. More than 80% of wineries have used EU or national funds, have changed their wine prices, cooperated with consultants and other experts, are using social media or internet more and have upgraded their promotion practices.

• Keywords: inovacije; vinarski sektor; anketa
• Keywords (english): innovations; wine sector; survey
• Language: croatian
• URN:NBN: urn:nbn:hr:204:310038
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-02 07:02:04