Financijska opravdanost poslovanja gospodarstva koje se bavi ruralnim turizmom

master's thesis

• Title (english): Financial justifiability of the business which deals with rural tourism
• Author: Bonita Mudri
• Mentor: Vesna Očić (mentor)
• Committee member: Vesna Očić (predsjednik povjerenstva)
• Committee member: Ivo Grgić (član povjerenstva)
• Committee member: Branka Šakić Bobić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Management and Rural Entrepreneurship); Zagreb
• Defense date and country: 2019-06-13, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Ruralni turizam je važan za održiv razvoj ruralnih područja jer pomaže očuvanju lokalnog identiteta, tradicije i običaja, štiti okoliš, jača autohtonu, tradicijsku i ekološku proizvodnju. Kako je područje Slavonije zahvaćeno jakim depopulacijskim trendovima ruralni turizam bi mogao pouditi mogućnost zapošljavanja i ostanka na ruralnom području. Takav način poslovanja prepoznao je i OPG Matej Kovačević koji uz proizvodnju grožđa i vina na svom imanju nudi i razne agroturističke aktivnosti i usluge poput noćenja u autohtonim slavonskim sobama i kušanja vina u njihovom vinotočju. OPG Matej Kovačević proizvodi grožđe na površini od 1,9 hektara, te ga prerađuje u vino koje prodaje posjetiteljima na svom gospodarstvu po cijeni od 35,00 kn/litri, što je 39% više od cijene koštanja. Osim toga agroturističko imanje prosječno je popunjeno 71 dan godišnje u promatranom periodu od 5 godina. U promatranom periodu ostvarili su ukupnu godišnju dobit od 279.595,56 kn, prosječnu ekonomičnost 1,08 i rentabilnost 10,21%.

Abstract (english)

Rural tourism helps conserving local identity, tradition and customs and preserving environment, autochthon eco-friendly production and because of that is significant for sustainable development. Severe depopulation trend caught Slavonia region and rural tourism could play big role in opening workplaces and keeping population in the rural field. Family farm ‘Matej Kovačević’ recognized this home demands by adding variety of agritouristic activities like overnight stays in slavonian rooms or winetasting alongside primarily viticulture. This family farm spreads its grape production over 1,9 hectares. Grapes are processed into wine sold to visitors on farm at price of 35.00 kn per liter which is 38.56% more than average cost price. In 5 years period this agritouristic farm was occupied 71 days per year in average. ‘Matej Kovačević’ family farming generated 279,595.56 kn of profit, average cost-effectiveness of 1.08 and 10.21% average rentability.

• Keywords: financijska opravdanost; proizvodnja grožđa i vina; ruralni turizam
• Keywords (english): rural tourism; family farm; financial justification
• Language: croatian
• URN:NBN: urn:nbn:hr:204:362430
• Study programme: Title: Agribusiness and Rural Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-07-03 09:49:05