Financial feasibility study for starting a music shop with traditional elements

professional thesis

• Author: Lidija Kaić
• Mentor: Lari Hadelan (mentor)
• Committee member: Lari Hadelan (član povjerenstva)
• Committee member: Josip Juračak (član povjerenstva)
• Committee member: Laszlo Kozar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; Zagreb
• Defense date and country: 2018-10-15, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

The objective of this study is to evaluate the feasibility and profitability of starting a musical
instruments’ shop in Zagreb that would have traditional elements.
Namely, in the capital city there is already a number of very good and well-equipped musical
instruments’ shops, but they mostly offer instruments for playing contemporary mid-stream or
classical music, which means they have limited assortment of folk instruments, especially the Croatian
folk instruments. Croatian tambura or mandolin can be bought directly from the luthiers or over the
internet, but very few exemplars can be found in the music shops. They are simply not a part of the
usual assortment. So, the idea of the project is to open a music shop which would put more emphasis
on this segment. The idea was born thanks to personal experience of the investor, who is a hobby
musician preferring rock & blues music together with country & folk style and the Croatian folklore.
Analysis is based on the own market research, i.e. on the information collected directly at the point of
sale and from the web-sites of the existing music shops in Croatia, while financial data were analysed
from publicly available reports published on the web-site of the Financial Agency and from the
company Bisnode, that is provider of professional financial information.
The conclusion of the study, based on investment indicators received (net present value and internal
rate of return) is that the predicted business model is acceptable for investment and it completely
fulfils its investment purpose, achieves required returns and contributes to the socially responsible
behaviour by promotion of the Croatian cultural heritage.

• Keywords: MI market; world musical instruments; traditional musical instruments; SWOT analysis
• Language: english
• URN:NBN: urn:nbn:hr:204:693019
• Study programme: Title: Executive MBA in Agribusiness and Commerce; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ica poslovnog upravljanja u agrobiznisu - MBA (sveučilišni/a specijalist/ica poslovnog upravljanja u agrobiznisu - MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2018-11-21 10:00:54